Why Apple Is Selling A $19 Cloth

Apple recently began selling a microfiber polishing cloth for $19. Which caused some controversy since cleaning cloths typically sell for two or three dollars. So what’s so special about Apple’s polishing cloth? Well, that's what I'll explain in this video.

[NBear]

So generous with including it in the 5000 dollar display. How do they even make money just giving stuff away like that?

[apersunthathasaridiculousl]

“apple generously includes the cloth with your 5 thousand dollars purchase”

great

[ShortHax]

Don’t crease it, it’ll void the warranty

[Tdr-jvnc]

Funny thing is Apple say they don’t include all this to reduce their impact on the environment. This is total rubbish as packaging everything is separate boxes plus carbon emissions to transport all these items actually makes it far worse for the environment

[RuedigerDrischel]

Being an Apple customer for 30 years, my assessment is simple: only crazy ppl pay these crazy prices.

[FIDEL_CASHFLOW_]

When you realize that Apple is just as much a fashion company as a technology company, things start to make a little bit more sense.

[jayb]

I've defended a lot of Apple's choices over the years, but paying $19 for a cloth is idiotic.

[xXmlgamingXx]

Serious question:
If you have that cloth, does it feel any different than a regular cloth?

[markhmc]

Imagine wasting 19 Dollars for a cloth

[mrcrackers]

Man if apple were in charge of oxygen Jeff bezos would probably be dead

[SilverStormShadow]

There is no justification for a $19 polishing cloth and it makes me laugh knowing that it sold out, some people have way too much disposable income. I also find it hilarious that Apple included a compatibility list on their website for the cloth that states it can't be used on iPhone models earlier than the 6S. I guess if you use the cloth on an iPhone 4, it will explode or something, there must be a reason it isn't compatible 😂

[yojanselcuevas]

I love Apple products but I’m not a stupid user like buying that for $19, I got mine for $5 and the box has 4 inside, excellent to clean the screen of my MacBook and iPhone

[hunterjay]

Products like this exist solely to maintain the image of the company. Apple does make some cheaper products, but they use this because it garners attention and reinstates the luxury image. Not different to what any other luxury brand would do, but at least Apple products are affordable to the general public. I don’t even think they expected it to become such a meme.

[enadegheeghaghe]

I actually don't blame Apple for this. They know that there is a sucker born every minute. Some people would still buy it even if it was 50 dollars

[dengland]

The funny thing about the elasticity of demand is its tie to brand loyalty. I won't buy a $19 cloth but I will likely keep buying the earbuds because I know the quality will be amazing and, for me is worth the cost.

[devsharma]

"This is the best cloth we've ever made"

[ksi]

I just love how this cloth is just a lazy cash grab and people actually defend it
(Change my mind)

[GoatingStuff]

The wheels are to keep apple’s status as a “luxury” brand that you can buy from. Most news talking about the wheels talked about how you could buy an iPhone se, an Apple Watch, and AirPods for the price of the wheels, making those products sound like a deal in comparison, free advertising, and luxury sounding with expensive products

[Mr.White]

I bought micro fibre cloth for under 10 bucks. Three or four in a package. They’re great.

[TheLaloxz]

At first I thought this channel was only gonna talk good about Apple, but after some videos I can see that's not the case, happy to see that