The Rise And Fall Of America's Favorite Junk Foods | Rise and Fall | Business Insider Marathon

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Kraft cheese, Jell-O and Twinkies are iconic American brands that are lucky to be alive. Here's the story of how they became dinner table staples - and why they almost disappeared.

00:01 Intro
00:30 Kraft Cheese
8:24 Jell-O
15:30 Twinkies

WATCH MORE RISE AND FALL VIDEOS:
The Rise And Fall Of Kraft Cheese | Rise And Fall
The Rise And Fall Of Subway
The Rise And Fall Of Jell-O

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#RiseandFall #Kraft #Jello #Twinkie

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The Rise And Fall Of America's Favorite Junk Foods | Rise and Fall | Insider Business
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I always thought that Twinkies were good tasting because I saw them always in movies. I finally tested Twinkies on my US trip. Holy hell, it was just horrible! The same was true on most other processed food products. This made me appreciate most of my local food products.

Monsux
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Twinkies, Ring Dings, Devil Dogs all used to be creme filled. Now Twinkies' white filling isn't made up of cream but a sugar and vegetable shortening mix that has been blended with corn syrup, water, salt, and cellulose gum. Shortening, by definition, is any fat that is solid at room temperature and used in baking. This actually includes a few things that you may have thought were definitely not shortening before–like lard, and margarine, and hydrogenated vegetable oils, for instance. Now you know why they aren't as popular. Creme filling to doctored lard, to be blunt it doesn't taste the same not even close.

girlinvt
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Its great to see more, and more people moving away from junk food. If they knew how many junk food businesses held shares in the pharma industry no one would ever buy it again. They earn on both ends! They make you sick, and then they try to cure you.

CraftEccentricity
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As a kid, my mom was very strict about us not getting junk food cakes like snowballs, Dingdongs, etc. Every once in a while, though, she’d let us get one as a treat if we needed a sack lunch for a school field trip. I remember loving them. I tried one as an adult and was completely underwhelmed. What was I thinking? lol

ronswansonsdog
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People educated themselves and learned about processed crap thats what happened

itypethetruthnobshere
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“What went wrong, and can they recover” *Should* they recover? 😂

Itsmarkyoung
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As a European, I went to live in the US for 2 years, during which I gained about 20kg. Went back to Europe without changing any habits, lost it all.

Soke of these everyday eats in the US are just so calory dense, its scary.

nolakillabeast
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Love that fact that I don’t want to put any of this in my body anymore

nikkimendoza
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A friend’s cat loved cheese. But she wouldn’t touch a piece of a Kraft Single…

artheemisia
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I had vanilla roll cake in Japan yesterday. It was so good...like a gourmet twinkie. Not like anything twinkies are today, closer to a 70s twinkie. It was amazing.

TheLightFish
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Calling a processed cheese cheese is like calling spam processed steak.

SchwarzeBananen
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my high school anatomy class was sooo excited when we started our dissection lessons with twinkies. more than half the class had seen twinkies in popular tv shows and movies, but never tried them.

Well, when we finished “dissecting”, our teacher gave us the ok to eat the twinkies. And seconds later there was a collective groan of disgust from about 30 students packed into the small classroom.

They were _gross_ We flooded the prof with questions, thinking we were gypped and he simply got expired twinkies. He adamantly denied it and showed us the receipt that he’d picked them up only an hour or two before school that day started.

In one blow, a good 30 kids’ delicious twinkies dreams were broken. 😩

norainnoflowers
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My dad was a truck mechanic for Hostess back in the 70's. Everytime a truck broke down he would go out to repair it and the driver would give him a case of twinkies. We gave them to anyone that wanted them!

Dave-ztsu
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I remember when the reformulated Hostess snack cake line hit shelves again in 2013. The products are terrible compared to what they used to be. They're smaller, more chemical-tasting, blander, and made with taste-ably cheaper ingredients. I used to LOVE Ding Dongs, but the "new" version is tiny, wrapped in plastic instead of foil, has cake that's identical to the chocolate cake in their Cupcakes instead of a denser cake, a tiny jot of frothy cream in the middle, and has the world's thinnest chocolate coating that tastes way too sweet instead of the thick, darker outer shell they used to have. They likely could've fixed most of Hostess's problems just by fixing the supply chain and automating a lot of the manufacturing, but by cheaping out on every step for the sake of the bottom line they ruined what they had. Now instead of buying an occasional box I buy zero boxes.

CinnamonQuills
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I like how they gloss over getting rid of pension obligations and labour contracts to save Twinkies

markdoney
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Another casualty of the Hostess bankruptcy was the longtime chain of Hostess Thrift Stores where you could buy expired or close to expired Hostess products (but still tasted fine) for dirt cheap. Now even "fresh" Hostess products don't taste good.

tnate
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I think it is a shame and a disaster these food processing companies DIDN’T go out of business. The more of them that go bankrupt, the healthier Americans and America will be…

jaredsummers
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i find that all these "foods" don't taste the same as they once did.
a great example is coca-cola, the closest you'll get to that O.G taste is Mexican coke in a _glass_ bottle made with cane sugar not corn syrup
*they've substituted one ingredient for a cheaper variant, thinking people wouldn't notice, and while they boost their profits for a short time their dedicated customers move on to something else*

heinrichmuller
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Another fun fact: Kraft makes lunchables in the same building that used to make cool whip and pudding pops, and is in the same town as Barilla noodles and is only a couple miles away from Leroy, NY where the Jello factory is and the next town is the old factory that made Fisher-price toys❤

shanac
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As a kid I loved all this crap. As an adult, trying them again after so many years….it ruined what I remember from my childhood.
As much as processed foods disgust me, I still crave these horrible treats when I’m feeling nostalgic.
It’s a shame that our government is so wrapped up in taking money and power, that they’re in bed with the industries (medical, pharmaceutical, insurance, veterinary, meat, dairy, etc.) that they push for the citizens and pets to consume foods and beverages that are wholly unhealthy.

slbellue