NFX Playbook For Naming Companies

Language is the human OS. Language needs to be in your tool kit from the start. (What I’m saying here relates equally to your product names as well.)

You can choose a company name that elevates you, cripples you, or is invisible with no impact at all. So why not arm yourself with an advantage from the start?

[jeffheiner]

Thats a great personal story about naming your company!

[bongaisimba]

@NFX, any chance we could get the entire video?