Pharrell Shows Off His Louis Vuitton SS24 Collection Essentials | GQ

In an exclusive tour, September cover star Pharrell Williams shares his favorite items from his new Louis Vuitton SS24 collection. From new-age sunglasses designs to the new "Speedy" leather bags, Pharrell found inspiration in everything from Louis Vuitton's classic damier pattern to New York City's Canal Street.

Director: Cole Evelev
Director of Photography: Etienne Baussan
Editor: Brady Jackson
Producer: Camille Ramos; Nikki Petersen
Line Producer: Jen Santos
Associate Producer: Megan Sinanis
Production Manager: James Pipitone
Production Coordinator: Jamal Colvin
Talent Booker: Dana Matthews
Camera Operator: Adam Pelle
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Courtney Karwal
Designer: Brady Jackson
Animation: Brady Jackson

00:00 Pharrell's LV SS24 Favorites
00:41 Millionaires (Throwback)
01:24 The New Speedy
02:49 Sunglasses
04:09 Damoflauge Jacket
05:15 Red Trench
05:34 Boots + Slides
06:00 Lifestyle, Comfort, Resort, Sport


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[TMARA]

I'm loving all of the design elements on the orange speedy bag. The way there is an actual place for the lock, the buttery/slouchy leather. I don't generally like bright colors since I usually carry black bags but I would make an exception for this collection. I wish I could afford one. And I wish he had made a speedy with that Damoflauge print. That would be fire.

[DippedInInk]

So happy Pharrell is in charge of fashion on this level. I knew he had that sense of style.

[AlexisJones-csmy]

I just love the fact that you can see how this is his lane as well as music but fashion is for everyone and he’s making it that way

[asadpeterson]

I love Pharrell, his aura is dope and grateful we got this video. The world is defintely interested in his direction.

[HighSociety]

Pharrell congratulations on your success and GQ one day will cross paths

[blindboydevita]

the camo jacket and the bag are sooo dope <3

[tsuileon]

Could listen to Pharrell talk fashion all

[Coastpsych_fi]

Pharrell has certainly elevated the brand. Appreciate his vision.

[obsidiawn]

I like how you can wear a lot of different styles and it fits with you very well. I really do like how sunglasses can be accessorized and it works well with your short hair look. With the collar on rugby long sleeves men’s tops it has a semi casual look already so it can easily be elevated into a fashionable expensive clothing wear.

[mikem]

Pharrell meets LV, it’s a moment. His moment, their moment together. A fashion collaboration, having a moment. Fashion history. Part of the story. Butter leather bags pitch clutch, seems he is solid frontman for the company. 👏

[jmeas]

The New Speedy Orange Bag, and The Damoflauge Fit 🔥🔥🔥

[ObservingtheMatrix]

Not gonna lie he fits really well with the brand!

[samanthab]

I’m digging the orange LV bag. Leather you say ❤

[princemarkanthony]

The LG design language isn’t similar to KANYE style anymore. Pharrell is the best candidate.

[lightingnabottle]

"The meaning of luxury is convenience." I love that ! 👏👏👏❤️❤️❤️. I am so excited about his creative direction ! Virgil did SUCH AN AMAZING JOB ! He was such an incredible designer/architect. Pharrell vision, IS SO WONDERFULLY FREE spirited and EXCITING, They both tap into the way modern men view fashion and life . BRAVO PHARRELL !!!! Lots of love to you and your team!

[CronkiteSwanhart]

I swear the happiness I feel when *luxdups* uploads a video is beyond!!!!

[y.preyer]

I like the orange bag.🤩 It looks as stunning as a juicy orange fruit 🍊

[btherose]

seeing Vashtie during the throwback segment! 😍

[DepressedMicaiahASMR]

Him trying to sell me on that bag is hilarious. The bag "slouches", wait until he finds out about schoolbags.

[teishahowlett]

Big LV fan here, the collection is Fire 🔥..I love how he explained everything as far as the smallest parts of the collection..