Designing a Car – from Sketch to Presentation

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Interested in knowing how a car is designed? Here's an older video from the Audi design archives showing the Sport Quattro concept development from the first sketches to the official presentation.

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Here's a look into the development processes that take place within many automotive design studios

FormTrends
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As a retired designer this reminds me why I became one! Looking back it was really fun and rewarding work, especially while "on the board". The management side wasn't so much fun, to be honest, but that had a lot to do with where I worked. I've always admired the design work coming from the Audi Studio, and this concept doesn't disappoint. The consistent success of the Audi products reflects a culture within the company that values great design and engineering! Build an EV version of this concept and I'll buy it!

cabforwardooo
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I am a mechanical engineer. I’m always amazed at the talent of the artists who create these designs. As a mechanical engineer it is my job to help turn their ideas into reality.

rickintexas
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I like the hand touch for final finishing activities. Simply perfect!

ThiyaguRam
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When I hear an accent, I automatically trust someone's work more

laidbacklifestyle
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The Magic is actually the team work, combining all dimensions together to form a piece of art that no one can imagine how much complexity and hardwork are involved.

sambenkamel
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You really run the gamut of visual and physical creativity here. Conception of the idea can be inspired by anything natural or man-made. The sketch involves traditional 2D art skills combined with design techniques. The model is built in 3D space, then is labored into existence in traditional 3D modeling, which I'm sure uses modern techniques. Then it's produced by expensive machinery and filled I assumed filled with handmade components. A lot of melding of worlds going on throughout. Most fields have similar pipelines but I'm always grateful to see it in practice.

thechannelitrollwith
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I hear German and English at the same time, that is a German confusing as a German

hdbsnhdh
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WoW, so much God given talent.
That ride is flipping beautiful!

new_comment
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I remember seeing this concept at Frankfurt, nice to see how it was made.

The_Curious_Cat
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I find the designing process of how the internal body panels are designed interesting....I would like to see this too.

tracyyy
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It is really hard to watch this as a German.

casaxtreme
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Man, I love that guy's "X-Ray Sitting Dog" shirt at 1:29

ruxinxie
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I love that they use the original Quattro as inspiration but I wish they used more... Keep it a coupe/hatch look... Not just nods but almost like a modern interpretation on a classic design..

Kindalike what Nissan is doing with the idx

ilopancharov
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I m so impressed nd hav a dream to be an auto designing student of reknowned automaker group.👍
I wish me best of luck.🎁

gadiartlover
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I like the job, today I have lots of car models that I designed myself but there is no car designer school in our country so my talent cannot be exploited.

dibikouame
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Absolute dream job. If everything goes well, I can start as an external Designer for bumpers and other exterior parts for VW Group next year. Wish me good luck 🤞

johannes
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This brings me memories I used to make Chavant hardstyling clay in Slough near the airport of Heathrow. It was smelly affair firstly melting parafin wax and jap wax then filling it with redoil boiling to correct temperature cooking the mixture for 6 and half hours so just before adding zinc oxide the Portuguese resin is added once the zinc oxide reaction finishes it was poured into 25kg metal moulds to cool over night . The following mourning 72kg of dry grease resin mixture is tossed into a industrial dough making machine and mixed for an hour, 120kg of yellow sulphur powder seived is tossed into the dough machine and mixed thoroughly for another half hour and the very last 15 minutes a brown clay of 0.3kg is added so nearly 200kg of clay is transferred to a barrow to a bread extrusion and extruded cut to length and packed in cardboard boxes into 25kg net weight of clay all done by hand . Those were the days smelly, sweaty job and the eggy smell coming of sulphur powder it was a crappy job to do .

minjgjp
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Superb work done by Tram of Audi.
One of the best designed Auto mobiles in the world.

ruslymahadeer
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The legend that never dies. Audi i love it

naseralhamdan