21 Touchpoints On Your Customer Journey Map

Learn 21 touchpoints on your customer journey map so you can design an experience to shape perceptions at every interaction.

✅ FREE PRO BRAND STRATEGY BLUEPRINT:

✅ 101 Dynamic Brand Strategy Questions

By the end of this video, you’ll have a detailed overview of the touchpoints on your customer journey map so you can design and experience at every interaction.

First, we’ll discuss the old way and new way of branding and the importance of brand strategy when it comes to appealing to your target market.

Then, you’ll learn how every touchpoint represents another opportunity to hook your audience and influence how they perceive your brand.

Then we’ll jump into all 21 touchpoints which include:

[+] Advertisements
[+] Social Posts
[+] Video
[+] Mobile
[+] Website
[+] Podcasts
[+] Direct Mail
[+] Email
[+] Blog Posts
[+] Workshops
[+] Webinars
[+] Support
[+] and more…

This video will leave you in no doubt that customer journey mapping requires a well thought out brand strategy which aims to shape the mind of the audience as every single touchpoint.

0:00 21 Touchpoints On Your Customer Journey Map
2:02 Touchpoint #1 - Advertisements
2:11 Touchpoint #2 - Social Posts
2:20 Touchpoint #3 - Social Engagements
2:31 Touchpoint #4 - Video
2:50 Touchpoint #5 - Mobile
3:02 Touchpoint #6 - Word Of Mouth
3:30 Touchpoint #7 - Website
3:45 Touchpoint #8 - Podcast
4:00 Touchpoint #9 - Environment
4:18 Touchpoint #10 - Packaging
4:32 Touchpoint #11 - Direct Mail
4:42 Touchpoint #12 - Lead Magnets
5:02 Touchpoint #13 - Emails
5:24 Touchpoint #14 - Blog Posts
5:39 Touchpoint #15 - Business Cards
5:53 Touchpoint #16 - Invoices / Proposals
6:07 Touchpoint #17 - Discovery / Consultation Calls
6:21 Touchpoint #18 - Workshops
6:41 Touchpoint #19 - Webinars
6:58 Touchpoint #20 - Deliverables
7:17 Touchpoint #21 - Customer Support

#customerjourney #brandstrategy #brandtips

----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------

✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.

✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.

✅ INSIDE BRAND MASTER SECRETS

✅ BRAND MASTER ACADEMY
The brand strategist training ground

--------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ --------------------

✴️✴️ BRAND MASTER ACADEMY ON SOCIAL

✴️✴️ JOIN THE FACEBOOK COMMUNITY

Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.

✴️✴️ EXCLUSIVE TIPS & TECHNIQUES

Get on the list for exclusive brand strategy tips and techniques

---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------

🎧🎧 LISTEN TO THE BRAND MASTER PODCAST

----------------🙏 SUPPORT THE CHANNEL 🙏--------------------

AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.

[ruanresende]

As always a content worth paying for, thanks for sharing valuable knowledge

[servingsuccessinchildcare]

Thank you for your time. This was very educational and well put together 🏆

[Soumyajn]

Much valuable information very clearly explained 😊 Thanku ur videos are awesome

[sampravee]

Watching this middle of struggling with my university assignment . Is geographical expanding is a brand line strategy?

[paulreal]

Informative and straight to the point, thanks

[dofx]

Could you (or someone here) explain to me, why would a product or service want to to podcasts, workshops, webinars etc, how can touchpoints like these be offered to customers?

[shaheryarishtiaq]

can you tell me about lead magnet with example

[studiorwpgroup]

Is this really a customer journey? - How can business cards be a customer journey? These are just touch points that would be identified on an identity audit after listing both internal and external audiences. . Is research done into mapping the journey before building a list of interactions? Would there not be more value in mapping a buyer journey as defined by Dr Kotler and then mapping the appropriate materials or interactions for each stage in the journey?

[bhuvanpathak]

Isn't email dead now?

Can we generate lead from email marketing?

[LennyYT]

How Support works? Tried chat unsuccessfully.

[helloworld]

Which step or phase in customer journey is brand touchpoint?

[teahesse]

I wish I could have skipped the first two minutes. Like to get right to the point.

[codishaa]

You can't shape their experience. The customer shapes it for you (the marketer)