How To Create Facebook Ads Instant Forms To Get MORE LEADS

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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Mentioned in this video:

[nicholaskovy]

Really helpful video! Great stuff.
I had to create a FB page in order to use instant forms, which was a little confusing at first, but once I got that done, it was smooth sailing.

[cristianstromberg]

I have found that the email and phone numbers are often wrong as it is automatically filled out by the platform - having it as a question in rich creative increases the quality of the contact information!

[diegosalazar]

Thank you for these tutorials! Could you maybe do one for restaurants and local brick and mortar product shops? That seems to be one that I don’t see around often, sales and leads campaigns don’t seem like the most logical choice in this case.

[danenation]

Im probably in the minority here, but I miss the concise 10min long tutorials. I envy you guys for having the time to sit through these 30min+ videos 😅

[tshepomokoena]

Thank you so much Ben. You're my inspiration.

[janekjanek]

Thank you so much this is exactly what I was looking for

[fa_dm]

Thank you for this tutorial. You’re always helpful for us as a digital marketer and I have suggestion that you make a tutorial video for off-line business and how to promote for this business. 👌🏻😊

[codyinked]

Appreciate the videos! You answer a lot of questions I've been having. FYI at the end of your video when you recommend the next video to watch it is not pulling up a video. it is just arrows pointing at your wall. I don't know if it is just my youtube or an error from your end but hope that helps. Thanks again!!

[GMYT]

Great video, thanks! Just a question: If I'm running a leads form campaign and I want to test how it performs compared to a landing page destination campaign, could I use two different Ad Sets in the same campaign with budget at campaign level? Would I create overlapping?

[sergiograzianopolo]

fantastic and extremely useful content. I will share it in my Linkedin column "Meta Focus"

[ImpulseDigitalBD]

Fantastic. I am watching it and hope to go through.

[bringtheseo]

IN terms of tracking offline events, what information would you recommend capturing? email, phone and full name or?

[JackWheelerFitness]

Hi Ben 👋 my lead forms don't have the "file" option for post lead form action anymore. It used it but don't have that as a call to action anymore. Is there a weird setting I'm missing? Was great for lead magnets

[Bigtrouble_]

Your biceps 💪
Give us a tutorial for biceps workout

[danielleabigailapostol]

great video Ben. Crazy that forms cannot be edited once published 😁. Can you somehow create a video of what metrics to track in terms of getting leads using Instant Forms? Thanks a lot

[miritmelinovsky]

Thank you - your videos are so helpfull! I was wondering why can't I upload a photo to my form... for some reason this option is blocked for me :(

[briancleary]

I'm looking at doing this immediately. As of 9/11/24 my "Create Ads" looks different. I can't figure out where the "Instant Form" is. Did FB change again? Please help.

[viccellxcellent]

A question please Mr. Heath, what if my business finds a client with a class A budget (quite huge amount of budget). What is the perfect ads setting to acquire a high-quality and a class A budget clients at the same time? Will using higher intent be a good idea for my case, or still rich creative? Thanks

[andreivanpopa]

7:25 Facebook doesn't give me the option to upload my image, unfortunately. Why could that be?

[shobankeariyo]

Where do I add link to direct lead to Google calendar? So instead of calling them they can instead schedule a google meet with me