How India Made Cricket a Billion-Dollar Business

At the turn of the century, cricket was struggling to attract audiences and its commercial future was in doubt. Now it boasts the second-most valuable sporting franchise globally, behind only the NFL. This is the story of how one country changed the fate of cricket.

#sports #cricket #bloombergquicktake
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[business]

We apologize for the re-upload - the original file had an error. Which is your favorite cricket 🏏 team? Let us know in the comments!

[HighDef]

I’m West Indian and I appreciate India and what they have done to enhance and elevate Cricket to these heights! 🔥🔥🔥

[christiaanbotha]

As a huge cricket fan we cannot thank India enough for what they have done to cricket

[salukbawantha]

As a Sri lankan I have huge respect to india for give economical mood to cricket, It's Very Important to sprade this sport to globale level.

[nidhisri]

You haven't mentioned the most important factor for the creation of IPL. It was India's win in the 2007 t20 WC that made fans crazy about the format. Big miss.

[MUHAMMADABDULLAH-kdcp]

As a Pakistani, I really Appreciate what India has done for Cricket. If It wasn’t for india, Cricket would have died by now. 👏

[bhuvaneshs.k]

Cricket is a big sport in India is an understatement... IPL will grow bigger and bigger. Unfortunately it's replacing international games

[palwinder_kaler]

I'm Indian but I have massive respect for west indies for what they have done in cricket in past.

[FrankLucas-eqos]

Thanks india for what you have done for cricket. Even though cricket was invented by British, India is the Home and big boss of cricket 🏏

[shreymishra]

It's all partly due to Sachin Tendulkar when he was the driving force for the popularisation of cricket in India 75% of our population watched the game just for Sachin 2 decades ago

[thetrends]

When a billion people love something, it can easily become a billion dollar business.

[Mixcoatl]

India is to cricket what Brazil is to football.

[Krisna]

Great timing of the video for an Indian who is facing cricket overhang currently. There's simply too much of it these days and too many injuries to the star players.

[nrj]

Cricket became so huge in India that it eclipsed all other sports in India.

[memeguyTM]

India have also supported other countries with their success. Example in South Africa, the local franchises were stagnant until the IPL franchisea stepped in to essentially set up a reformed league.

[TheDonMan]

And the more India becomes richer, the more valuable its gonna become

[stephendean]

If I could visit any where in the world I think I would love to visit India

[shazad]

Gotta say thanx to india they booming the cricket business and spreading worldwide love from a Pak fan🇵🇰

[aaronm]

I can’t wait for Major league cricket to launch here in the United States. We have such a large number of Americans who are 1st, and 2nd generations from south east Asia. I really think it’s going to be a hit. I think it’s going to win over a lot of baseball fans too. What’s really going to decide the growth is if we can get kids/teenagers to start playing it outside of the typical southeast Asian fanbase. I truly think we could have some of the best homegrown talent in the next decade. Baseball players would love to play to I think.

[dejikay]

IPL saved Cricket! India saved Cricket!