THIS Will Put JEEP OUT OF BUSINESS

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Jeep's prices are OUT OF CONTROL, and it's hurting their customers! Ray and Zach shine a light onto the declining sales and skyrocketing average transaction prices of one of America's most beloved niche brands.

[EnufAlrdy]

A $13, 500 MSRP cut for Jeep wouldn't be enough!

[danr]

Its not just Jeep, all the other manufacturers have lost their minds on pricing. $100k plus for a pickup truck? Who do they think can afford a new vehicle at these prices?
I hope the government doesn't bail them out when they go broke this time!

[nokoolaid]

No empathy from me for any of the car manufacturers or dealers. They do it to themselves by screwing us.

[ag]

Bought my 2010 Wrangler Sport w/ hard top, air, 6 speed, and no power windows for $19, 800. Still driving it today.

[JDseller]

I buy pickups for our business. Usually I was buying 4-5 PUs every year. Usually I was buying for $500-1000 over dealer cost. NEVER MSRP!!!! The dealership was making what I paid over invoice but also volume funds, and other incentives. A good friend was the sales manager at a Ram dealership and he told me that when they sold me a PU for for the $500-1000 over the dealership actually made $2500-3500 on the vehicle when everything was added in.
In the last two years we have not bought any new one ton PUs. We usually replace half (4-5) every year. So our two year old trucks have 40-50K for miles and are easy to sell out right for us. So we never trade them in but sell them ourselves. Starting in 2021 the dealerships ( Ford, Chevy, and Ram) would not order us any work trucks. They told us they only could get high trim trucks from the manufactures. At the same time they told us that we would have to give MSRP PLUS for any trucks.
So we currently have 2020 Ram 3500 diesel trucks with around 120K on them. What we did last year was to figure out how many one ton trucks we actually had to have. Then we replaced what models we could use with a lighter rating. We ordered 4 Tundra work trucks. Toyota was more than glad to order us work truck spec trucks and give us fair pricing for ordering multiple vehicles. These are the first non US badged vehicles any of my family has ever owned. We really like these trucks. The quality of workmanship is a much higher level than the Rams or Ford ever had. Out of the 4 PUs, only one has had a warranty claim. They came and picked it up at our business. Then returned it repaired. WOW. That is service.
I make it a point to drive one of the Tundra's if I have to go to either the Ford or Ram dealerships to pickup parts for the other pickups. I also park as close to the front of the store as I can. LOL Stellantis has an up hill battle to ever sell us trucks again. We may replace our 3500 series trucks with 5500 series freightliner or Peterbilt trucks

[JesusChristBC]

As a business owner Greed will destroy you faster than anything.

[JohnSpo]

During 2021 and 2022 dealers screwed customers with a smile on their face, taking every penny they could get blatantly showing everyone how happy they were to be in that position to rip you off and let you know that they were ripping you off. I have no sympathy for any dealer or manufacturer that's now struggling. I hope they all go out of business.

[mkfranc]

I was at a very large jeep, Chrysler, dodge/ram dealer today and their new inventory and lot was busting at the seams and every slot was full plus some overlap!

[bedvyr]

A $2k price drop is a joke. Make that 30%, then we'll maybe talk.

[jamestrombley]

Six figures for any vehicle is insane.

[dccd]

The car business doesn’t understand that car costs have outpaced income gains by a factor of at least 5X. If you could buy a $40k car in 2020, you can buy a $45k car in 2024. Not $70k and up. It’s not about lowering prices. It’s about setting them at a reasonable level in the first place. Discounts are just an indication of cars being grossly overpriced at the MSRP level.

[KingRat]

When i first worked for Chrysler, you could get a 2.5L base wrangler for under $15K and that was 25 years ago. The prices just went insane during COVID and really need to reset backwards now.

[thumperjdm]

A $123K MSRP for a freakin' Jeep product? At that price, my car better have a Porsche badge on it.

[philterzian]

Customer to Pretzel vendor outside Madison Square Garden: $200 for a pretzel? Vendor: Well, I only need to sell one per day.

[Cougracer]

Your comments about manufacturer efforts to go "upmarket" reminded me of Henry Ford. He had the opposite philosophy: Lower the price and sell more cars, which made him a billionaire. He eventually reached market saturation and had to add content but still stayed in the low price field. Ford survived the depression while many "high end" manufacturers bit the dust!

[Lollygagger-kp]

After looking around and being picky, I found a perfectly serviceable cream puff 1995 Jeep Grand Cherokee Laredo two years ago. Being 68 years old, I remember when cars were sensible purchases, and could be maintained in your garage.

It was also a time when you weren't deluged with easy consumer credt. Getting my first credit card was a process of some length and waiting. There was no such thing as Instant Financing - Your Job Is Your Credit.

Now, they lure you in with all the bells and whistles, long loans to soften the high payments, and those slick sexy TV spots that make you WANT to drive that truck today!

Yes, I had to play catch-up on several maintenance/repair items that should have been done years ago, but it's all good now and a head turner for Jeep guys. It goes about 80% of the places that a $70, 000 Jeep will go - all for under $7, 000. If I wanted to spend another $3500, this one would go another 10% of the terrain, but I like the basic appearance with non-cut fenders and no radical mods - just a 3" lift and slightly taller skinnies on steel Ford Ranger rims. It's street sweet, but with an edge.

I don't really blame Chrysler/Jeep - or Renault. It's the people that sign the paperwork. I guess common sense has dried up. You can make someone less ignorant, but you can't cure stupid. Applies across the consumer product universe.... and politics.

[klsyt]

I called this when I first saw Jeep's pricing and content strategy with the WL Grand Cherokee starting in 2022. I'm on my 3rd Grand Cherokee ('02, '14, '19) and love the versatility of this vehicle...in each year I bought a low-end model, added the off-road package, and have frankly a still-very-nice daily driver with the ability to do mild to moderate off-road duty. In the new WL, they not only pushed luxury content and ridiculous prices on customers, they made it impossible to add an off-road package until you got to into the top trims...leaving their historic core loyalists like me on the sideline. Last time I checked it would take around $65k to option a WL GC (Trailhawk) the way my $34.5k '19 Laredo E is optioned. I'm actually sad that I won't be buying another Grand Cherokee.

[teetimeaz]

I’d only buy used. My 1997 TJ has 235K miles and is running fine. I am replacing the softtop now so I will be keeping it a little longer. Everything works, including the heater and AC. Also it has been paid for at purchase 13 years ago ($5k).

[ddeter]

June 2020 i bought a wrangler 4door sport S well equipped. Good radio, hardtop, heated wheel, etc. For $38k. I just looked, a similar new 2024 would be $49k. 11k markup in 4 years is outrageous

[Sunshone]

The worst part is that they are decontenting their vehicles at the same time. I’ve noticed numerous features being removed for cost savings while they increase the price at the same time, crazy.