How (and Why) to Charge Higher Prices - Jeff Walker

If you've ever wondered how to charge higher prices for your products and services, this is how you do it...

[eCommerceParadise]

I agree. I just raised my price 10x what I was charging before and did a scarcity launch and did 10k in a week. Doing another big launch in a month and going to charge double what i did in this one. Should be good. Been reading and listening to your book PLF and looking forward to getting into your coaching program when you launch it again soon.

[barbiefigueroa]

This was the first Jeff Walker video I watched when I was struggling as a web designer... over 2 years ago...

...fast forward to 2019 and I have transitioned into affiliate marketing and creating my own training products and am officially a proud Product Launch Formula Owner... it’s like a full circle moment and I’m so grateful I never gave up!

So looking forward to learning more in the PLF coaching program ⭐️⭐️⭐️😊😊😊

[theclassicalartistpainting]

Came into this world via Frank Kerns and his talk about the million dollar day and how you guys were all hanging out. He calls Eben Pagen 'Whezzy? lol... Eben. Ebenezzer. Wheezy? Jeffersons? Kid Dy-no-mite! How can not anyone looking for Good Times not love this story.lol...Pun intended. Big fan of yourself, Whezzy, Kerns, Andy Jenkins, Mike Filsame...But this video is priceless! (Pun again :) Price equals action on a graph. Build the value to justify the sale.  Brilliant. You never want to compete on price. You want to compete on value. Marketing genius, bro! Thanks. Well done.

[gabrielabasurto]

Thanks Jeff, your free content is certainly worth A LOT!!!!

[NRGhealer]

Hi Jeff.  You're right, everything is relative.  I paid $12, 000 for a Master's degree and I make a decent living.  But $2000 for the chance to make unlimited income... well, that's gold!

[ethan]

Note: Move the free line as the value goes up, and its easy to charge more price.

I experienced the same as I publish more videos or posts, i got more sales from strangers online because they liked my work. I felt amazing.
Next move for me is to improve myself and provide more value to charge higher price.

[SOSM]

This Video Must be watched a min of 3 times! You Simply get it! Thank You Jeff

[TheMoonSheRocksYou]

Yes the most problems usually happen with the people who buy the low end products not the high end ones. Over and over Again. I'm always amazed. Thank you

[jenniferhellbergmassage]

I loved this video. It is so true. People have to be invested in the service in order to be motivated to use it.

[shaunwillis]

Loving your videos Jeff. I'm a struggling artist who works as a fork lift full time to pay my bills... I wanted to make the $1997 leap and start the program with my tax refund but I'm also in the middle of buying my first house... And was advise to not make any big purchases to keep us from losing our future home. You do give great content and that is why I Hope to go through your course soon.

[Metaphysics-for-life]

I am learning the hard way :-D Just launched my new Mind With Heart Virtual Learning Center and did not charge nearly enough. The result - I am struggling to keep the thing going! And not much engagement from my students either. When I pay $1997 for a program, I show up! I know now that I must charge more to be able to deliver the value I promise my students. "That's just how the world works!" LOL! Thanks again, Jeff <3 PS - the good news is, I am recording everything and will be able to offer MASSIVE free value next time.

[sandraangelo]

I always learn from you... thanks for this tip. Have been in PLF but never really "heard" this before. Brilliant reminder.

[iiiiiivviviiTV]

This is awesome, the idea of the free line really makes a lot of sense. That is super helpful. Thanks for the great content!

[TheSinghjit]

A very good explanation. Thank you Jeff.

[demiglace]

Great strategy and focus on transforming high-value content to trust, client acquisition and revenue potential. The bottom line is that you have to prove your worth as a high-integrity subject-matter-expert to garner the momentum and community required to build a strong business. Offering authentic value and having the patience is critical to building the reputation that creates long term success! Bravo Jeff!

[CareerCoachErnestEnabulele]

Nice tips, l will apply it on my services prices thanks

[francoissteyn]

Thank you for the valuable message. This is exactly what I needed to hear. I've been thinking about free vs premium fees for a long time, but it has never quite made sense like this. Thanks again!

[Sallyheartdotcom]

This is great Jeff! Love it! I shared on FB

[fabiomoretta]

Great Value delivered! Love the down to earth style while being successful!

[aprendeingles.]

you mastermind .... you just got my email and I feel I am missing out .... Thank's for your contribution to society!!