What the Google Leak Means for SEO

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2500+ internal Google documents, giving some details about how search works were accidentally leaked online.

This is the biggest Google leak I’ve ever seen.

These documents give us marketers an incredible insight into Google’s ranking factors.

Not only that but there’s evidence that Google has been lying to the SEO community for years.

In today’s video, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information.

Timestamps
00:00 — Intro
00:58 — What’s in the Leaks?
02:08 — What’s New?
10:20 — Confirmed Myths
15:15 — SEO Advice

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Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.

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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

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#ExposureNinja #SEO
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Appreciate the summary. As always, Thank for summarising Tim

marcusjpotter
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You said “include keywords at the start” - which is not always true. There are some niches; if you try include a high volume keywords on the Title / SEO Title, Google considers this as spam and you might end-up with SERP demotions. Always better to check the SERP and make sure whether the keyword is being used by at least one of your competitor.

nirmitha
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Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!

henrythomas
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Nice summary. Was there any indication that they use GA data? For example on “long clicks”.

Thebusridesme
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Extremely helpful information, well summarized, by a pleasant human who is easy to understand. A perfect video only marred by jarring transitions... Like being in an earthquake 😊 Try a smoother wipe

AllergicToMakeBelieve
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Google, lying!? Say it ain't so!😅

GotBugsGetBarrier