Revenue Alignment: Eliminating Silos for Efficient Growth with Kyle Lacy - Revenue Mavericks

Kyle Lacy is a seasoned marketer and has over 14 years of professional experience working in marketing roles in early-stage startups as well as big giants like Salesforce and Seismic. He is currently the Chief Marketing Officer at Jellyfish and also serves as a strategic advisor to multiple companies.

In this episode, he talks about the importance of alignment across revenue teams in driving the growth and success of a business. He shares tips and techniques that can help companies foster better alignment across sales, marketing CS and finance teams such that all of them speak to the same success metrics and drive the company towards the same shared goal. Kyle also talks about the role of RevOps in achieving this alignment and how it can act as a strategic partner to leadership teams.