Accelerate Revenue Growth by Eliminating Data Silos

Data silos occur when different departments within the same organization use different data sources and/or tools to do their work. Such situations can both significantly reduce profits and hurt growth. In this recording, publishing technology expert Sebastian Mayeres will show you ways that publishers can eliminate harmful data silos that block revenue-growth opportunities. After viewing the session, you'll be able to identify where your organization is blocked by data silos, understand how to eliminate data silos, and explore the revenue growth opportunities that a common data layer can bring to your business.

[scottsabo]

Absolutely wonderful talk! The speaker, Sebastian Mayeres, in this presentation, puts to words everything that I have been struggling to tell the decision-makers at the publishing house that I work for, in a rhetorical way that anticipates their questions/concerns surrounding the topic of "data through the pov of the publisher." I found the question period highly useful for this same purpose, as the host, Brian O'Leary (executive director of BISG), anticipates many of the questions that more traditionally-operated publishing houses might have. Mayeres answers all of these questions and to me convincingly makes the case for why publishers must bust down their data siloes in order to increase their profit margins on their book sales, which has the added benefit of increasing employee morale and productivity. The topic of data can be prickly amongst decision-makers but Mayeres walks this line superbly, which makes sense after 20 years in the publishing industry. He makes starting the conversation on "data" so accessible even though he is aware of the gulf that he is speaking across. Thanks for giving an insightful voice to an important discussion.