Case Study – AARP and Social Media Influencers

AARP as a player TikTok? Yes, TikTok. The venerable brand works closely with the creator community on social media. Rajiv will explore how AARP works with social media influencers on these platforms to expand the brand in new and different ways.

PRESENTER
Rajiv Mody, VP, Emerging Channels & Brand Growth, AARP