Branding in The Outer Worlds

I talk about how the companies and their products and slogans were created for The Outer Worlds, as well as what were the influences on those creations.

[abrahambruins]

I absolutely loved the absurdity of the products in The Outer Worlds. Really fun to listen where some of the ideas came from! The one that gets me every time: dehydrated water.

[psyrolz]

The Spacer's choice jingle is still on loop in my head. A friend of mine heard it once and replayed it with his piano.
You totally nailed it with the Futurama vibes. Outer World's products are my favorites alongside Fallout's and GTA: San Andreas'

[gargamellenoir]

My favorite moment in Outer Worlds was the discussion with Martin. Especially with Ellie egging him on. More characters and interactions like that would have made the game a lot greater.

[C.A.A]

Great video, loved hearing about your old passion for the trading cards and how they influenced everything.

Reminds me of my favourite Spacers choice product.

“Dehydrated Water Tablets, JUST ADD AIR”

[reuvengritters]

Oh man, my gaming club recently played The Outer Worlds and one of the things we universally loved was the branding and companies present. We were also huge fans of the advertisements and we had fun guessing the different inspirations for the posters and propaganda present throughout Halcyon.

I'm really enjoying these videos, Mr. Cain. Thank you for taking the time to make them!

[kaptenteo]

Started replaying Outer Worlds just the other day, to finally tackle the expansions. Glad to say I still love this game!

[LeadHeadBOD]

These videos remind me of when Sandy Petersen talks about games he worked on.
What a time to be alive - I can listen to the masterminds behind my all time favourite games talk about how stuff came to be.

[indigochiever]

i really enjoy outer worlds, the constant criticism involving transhumanism, globalism and corporatism are amazingly well put together, the passage where clarke is hiding his key in a book "since nobody is reading anyway" is funny but also very frightening, since so many things in this game could be applied to our world today (retirement program, lifetime employmend program, ...).
thank you and i am looking forward to the sequel!

[EndyHawk]

I must applaud your team's work in this arena. Every time my partner and I saw a Borst ad, we retched! Truly, good job!

[ShiningEyeBrigade]

Thank you for sharing these experiences and insights, so interesting.

As a lead on creative projects, I have worked on that balance, or art, of allowing team members to “run with it” and have ownership, but also guiding the work to support some unifying vision, so that the sum is greater than the parts.

Your strategy of creating tangible examples of the vision, rather than just describing the vision, makes a lot of sense. I still sometimes try to get away with not doing that, because it can be a lot of work, but I’m usually sorry.

[PostapocMedia]

All branding and visuals in The Outer Worlds (used in loading screens, etc) makes me think of Arcanum and Fallout right away. Good stuff!

[tetraphobie]

Reading through product descriptions and looking at all those elaborate 3D models was one of the best The Outer Worlds memories for me.
I really loved the tone of the corporate paraphernalia. Seeing Auntie Cleo products made me go "they didn't just bring Mom into their game?!" 😂
Stellar work!!

[fnmmod]

Dude it's so cool to see you uploading all these videos!! Thank you so much for sharing all this with us!

[moskaumaster]

Your videos about Outer Worlds have persuaded me to play it. More effective marketting than Obsidian ever did lol.

[evgenyivanov]

Hello, Tim. Could you talk a little bit about your involvement in the making of Fallout 2 and what you thought about the game and how it compared to the original? Thank you. Love your channel so much, please never stop.

[BUchan]

"Its not the best choice, its spacer's choice"

"Zero gee brew, its an ail that good for what ails yah"

Love these

[Ruskad]

Can't believe I'm just now finding these videos! Also can't believe I never knew you guys were part of the dev team, as an old Fallout fan. No wonder I was so enamored with The Outer Worlds when I got it - did 4 full playthroughs at launch and loved all of it!
These are amazing and fun stories. Can't wait to watch more!

[tinyprints]

Loved hearing about this. I did a playthrough once where I meticulously recorded for myself all of the item stats, the descriptions, prices, etc. for every single item in the game. It was brilliant, and there were so many interesting little details that on previous playthroughs I had ignored in favor of shoving my player full of boarst and tripicale pasta all the time.

[BlueBeetle]

love the outer worlds so much and this is one of the reasons its like our current capitalist system turned all the way up to 11 where even the religion is about maintaining corporate work culture good stuff

[neptronix]

It had slipped past my radar that you were involved in the outer worlds. I remember being elated with the game because it carried the original spirit of Fallout.. now it all makes sense!

Are you going to be the designer of the sequel?