Improve your Google Ads CPC 90% by mastering Quality Score

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Thanks to Tenscores for helping me improve hundreds of Google Ads accounts.

Quality score, defined:

Quality score improvement flow chart:

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DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! Everything in this video is based on information we learned from online resources, our own experience, and books we have read. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thank you for watching!
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*Thank you.*
Been scratching the surface on G ads for years, never really dove too deep into them, but today I find I need to know about QS. This is an extremally well done video. The depth, the pace, the info, everything. Bravo.
I'm going to reach out and talk with you about some coaching.
Thanks, 🤘

marketingplanformula
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been spending 1k a month to try and grow my painting company and this content is revealing many flaws in what Im doing. Going to follow this advice and see how it goes!

InvestIQ
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Thanks for watching! Let me know if this longer form style works. I'm worried about the quality loss of having it less concise. So far it seems better than pure slide content.


Thanks to Tenscores for helping me improve hundreds of Google Ads accounts (not sponsored).

Quality score, defined:

Quality score improvement flow chart:

DarlingtonMedia
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*I’m excited to apply these strategies and watch my ad costs drop.*

KeywordResearchSimplified
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Really helpful, no-nonsense video. Thankyou! 🙂

beachteesh
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Thank god I found this video. It is a clear roadmap!

BrunoAlves-uysl
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i am very satisfied for this video. thank you for this wonderful video for my self.

FarhanaBanu-vn
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Thank you for sharing, so helpful and practical

ieltstho
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Extremely interesting topic and exactly the info I was missing! However, the fact that you "read out" the "marketing" info of a single platform makes it a promotional video. xD

DadBodParadise
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Would you say removing the main navigation of a website ruins landing page experience? I've heard that removing the main nav will improve conversions but for Google ads, it seems that it may frustrate users and thus ruin your quality score. Thoughts on this?

Lumberzackk
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Thanks for the video on the most important topic of Google Ads. It was helpful. Keep making these long videos.

RawHasan
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Google Stuff. But you talk a lot about ad copy and having 3 ads per ad group. Didn't RSA ads replace everything your talking about when it comes to having 2-3 ads? And where do you standing on pinning in RSA's? For pinning top 2 headlines or are you against pinning?

TruePPC
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What should you be testing between the 2-3 ads within each ad group? I'm using a responsive search ad, so already have multiple different images, headlines, and ad descriptions being tested. So, if I were to create a second ad what would set it appart from the first?

OliFarmiloe
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I re did my ads and made specific themed ad groups with a specific ad.. google ads says the ad strength is poor.. should i not worry about that and test it anyway?

InvestIQ
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Awesome video. Stupid random question: what program did you use to make the presentation. I like how the graphics interacted with the mouse hover.

Also, if we make some of these changes. How long should it take for quality score to improve. I am at 3/10 with some of my keywords. Should it change instantly or over a few weeks?

adamkrause
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Thank you very much! LOOVE this! I have 7 and above on quality score for almost all of my keywords, and an average of 10-12% CTR on my campaigns, but I feel like I don't rank high enough still. I know I need to work on my website some more.
Also, some times i still find myself struggling to get higher rates. Today for example, it felt like my campaigns had NO EXPOSUREEE at all, compared to all the other days, i ended up getting close to no calls, and overall a loss for the day. Do you know why this happens sometimes? I'm scared its a sign something wrong is up and Ill need to make bigger changes than I know.

exactmedical
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So VALUABLE content, thank you for this super clean explanation! 🙏Good job, looking forward to more videos! ✨

kittiszamosi
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Hi alex, thank you for your video and resource, it's super helpful. Actually, I'm having trouble my CPC is so high right now, so I find ways to optimize my qs. I have 3 ad groups within a campaign, with 6 keywords each. Few got qs above 7, while there is also with 2 and 3 qs. Do you recommend or is it worth to just remove the keywords with bad qs

nuraysahabbas
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Great video!! I have a question: because exact match isn’t exact anymore, how will I keep a high QS if we show up for other search terms that aren’t exactly the same? Thank you!

NbaLiveever
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Thank you for this video, it could have been 10 minutes and given the same great information. When you speak, you speak at a good pace but you have incredibly long pauses. This prevents being able to watch at 2x to compensate. I do value the information though.

AlM-tzyx