Google Ads CPC: 12 Ways To Lower Google Ads Cost Per Click and Improve Conversion Results

In this video, I provide 12 proven tips to help you lower your Google Ads cost-per-click (CPC) without sacrificing performance. I explain how savvy advertisers like you can gain an edge on the competition and maximize your ad budget efficiency.

First, I stress the importance of researching low-cost yet relevant keywords using tools like Keyword Planner. Bidding on broad and phrase match keywords can also yield lower CPCs for you.

I highlight smart bidding strategies like Target CPA and Target ROAS as essential for you to keep costs in check. The key is you setting appropriate max CPC bids to maintain volume at your desired CPC.

I share how creating tightly themed, well-organized campaigns and ad groups makes it easier for you to craft relevant ads and landing pages. This relevance improves your quality score and lowers your CPC minimums.

I also advise testing multiple ads per ad group and leveraging all relevant ad extensions to boost your CTR and ad prominence. Analyzing search terms guides your addition of negative keywords to block irrelevant high-CPC searches.

Using competitor analysis tools provides you insights into average CPCs you can aim to beat. Retargeting your past visitors and custom audience lists fetch higher-converting clicks for less.

Finding the right budget to maximize your conversions without overspending is another CPC optimization I highlight. Ad scheduling and location bid adjustments further refine your CPCs.

[KeywordResearchSimplified]

*So many actionable tips to lower CPC and boost conversions. Definitely trying these out in my next campaign.*

[timetotravel]

Thank for the wonderful content!..

Possible to make video on core change on google ad and approval time its required

[ВячеславКоринной]

Can you please tell me, based on your experience, if the forecast aligns with the actual figures? In the keyword planner, even the minimum cost-per-click for showing on the top of the page is significantly higher than in the forecast. Does the forecast really reflect the reality, assuming all conditions for good conversion are met, such as a well-designed landing page and high-quality ads?

[hongweikwok]

Hey! How do I get the match type function on the forecast page?

[linhdieu]

I see that you have one broad match keyword each ad group, how do you avoid ad group competing each other? Thank you

[kongsokhamini]

Hello you I will join membership of you but in my YouTube don't have Join your YouTube ? What should I do? I live Cambodia.

[elc]

Hey Corey, what third party tracker do you recommend to use with google ads?

[AndrewRoscoe-xi]

when will the next videos be released?

[arpitshrmah]

Hey, what do you think about running amazon associates offer through google ads?

[Cruelty-FreeBabe]

We just paid 6 euros for an 8 euro product, and 9 euros for a 15 euro product. This after getting help from a Google advisor haha. Where is the problem and how can I fix this?