Principles of Human-Centered Design (Don Norman)

Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.

[Raidoven]

-focus on humans
-focus on the right problem, not the symptoms
-everything is connected
-keep the end result in mind(big picture)

[sgitkene]

principles HCD transcription:
* human centered (focus on the people)
* find the right problem (fundamental basic problem)
* think of everything as a system (optimisation of the local does not necessarily translate to optimisation of the global)

[zgenocide]

"The important thing is the real goal of people who use your product".... Awesome thinking

[rvcpjjs]

Don Norman your speech touches to the core! You talk about things you sometimes want to shout about in the office! I have always thought about the fundamental problem and have always met with resistance and misunderstanding. "Give a piece of the visual interface in time" is the motto of the companies where I had to work. I do not want to be a revolutionary, but I want to integrate into an understanding team.

[bokacoder]

I am lucky one to get the real goals of product design, Thanks a

[micahlyon]

What an elastic word of guidance. Thanks to Mr. Norman for his mind and design.

[hihizusammen]

first i thought why will i waste my time to watch a video of a very old man? but after watching i realize this lecture was not helpful only for ux. but for real life too. we can manage everything as a system and solve our problems using these techniques. nice

[raghvendramisra]

GOAT, FATHER, OG everything of UX~Sir Don Norman🙌🙌

[gustavotriani]

Thanks for sharing your thoughts, Mr. Norman. It was really helpful

[camilapazguerreroverdejo]

este video me abrió la mente en cuanto a hcd, me hizo verlo desde una perspectiva completamente diferente

[Bill]

This is excellence at its best. I recently read something similar, and it was absolutely outstanding. "Game Theory and the Pursuit of Algorithmic Fairness" by Jack Frostwell

[SylverConsulting]

We love how Mr. Norman explained human-centered design in a simple but insightful way!

[shafiraeka]

i love this man, i just been reed his paper and it was great, and how he write it

[artyworku]

I LOVE his THOUGHTS, its very easy to understand.

[jonjensen]

How could you dislike this? Are there really people out there that believe this method isn't effective??

[nicolascantoro]

Excelente video muchas gracias Dios te bendiga!

[paolasalcedo]

I watched this for a Design class and I loved it

[siddharthbhatia]

This feels like so obvious, I can't believe that this has to be said.

[davidofili]

UX Designer, you are not the user. Focus on the users' needs. The users understand their needs better.

[bdtxdkr]

goaty <3 goaty <3 goaty <3 goaty <3