Amazon Transparency Codes for Arbitrage and Wholesale Sellers...What are They??

In this YouTube video, I discuss the Amazon Transparency program and how it benefits and potentially harms Arbitrage and Wholesale sellers. I explain that the program involves a code on the back of the product and that some sellers are receiving notices from Amazon to provide the code, which can cause issues in the business if there is no code. I also discuss how the program is good for Arbitrage sellers, but it can be hurting some sellers as some brands are enrolling their products to try to police their brand, which goes against Amazon's terms of service. I encourage viewers to contact Amazon if they find products that require transparency codes but do not have them and were bought from authorized distributors. I also promote a contest in the video for a random comment to win a free copy of my Amazon best-selling book, "Side Hustle to Full-Time Income," along with a free audiobook and mini-course.

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[james-jm]

Hello, and thank you for your video. I have a few questions and points of confusion that I'd like you to clarify:

Transparency Codes Requirement: If a manufacturer is enrolled in the brand registry and the transparency program, must they apply transparency codes to every product they produce, regardless of whether the product is being sold directly to Amazon or to another retailer?

Retail Arbitrage and Amazon's TOS: According to Section 3, Retail arbitrage is specifically prohibited unless products are obtained from an authorized distributor. Based on your video, it seems that you imply manufacturers must follow Amazon's rules across all sales channels, including privately owned brick-and-mortar stores (like Macy's, Walmart, etc.). Is this correct?

Example Scenario: If a manufacturer produces 100, 000 units (SKU) and allocates 10, 000 of them to Amazon with transparency codes, are the remaining 90, 000 units, which are distributed to retailers, also required to have transparency codes per Amazon's guidelines?

Further Clarification: If 20, 000 of those units are sold to Walmart and do not have transparency codes, would this be considered a violation of Amazon's rules? Conversely, if transparency codes were applied to those 20, 000 units sold to Walmart, would it then allow non-authorized sellers to sell these products on Amazon without needing official authorization or a legitimate invoice simply because they have transparency codes?

Additionally, what happens if a third-party seller buys a product with a transparency code from another third party and faces an intellectual property or counterfeit claim? The unauthorized third-party seller on Amazon may not have the authorization letter or invoices to prove that their product was purchased through proper channels. This situation would seemingly put them in violation of Section 3 of the TOS on Amazon.

Would this result in the unauthorized third-party sellers' products being seized, their store being shut down, and them losing access to funds and inventory in FBA? Could you elaborate on this specific issue?

[darcyreichard]

Thank you! Now transparency codes are on my radar. Before I watched your video, I didn’t know anything about them.

[Dciborzzz]

What happens if the brand just got enrolled in the transparency program and the previous label doesn't have a transparency code on it?

[Jamesmckenna]

how do I go about opening a case with Amazon. I bought product from Walmart & no codes anywhere on any of them

[killerpownz]

I have a product that I have been selling for more then a year now. Amazon is also selling the same product. Since a month, they require transparency barcodes. I am not able to send my stock to FBA, without the code. I doubted that the product truly had the T code, so i placed an test order with Amazon's own stock. Turns out their product also does not have the T code. My supplier also told me that there should not be a code on the product. Can you help me what I should do? I suppose that Amazon needs to remove the transparency lock right?

[paulvasquez]

Thank you for the information. I saw the transparency requirement come up a couple of times and my ignorance of it kept me from buying the product. Now that I am aware of what it is I will feel better about making the buy and listing on Amazon. Also... what the heck is going on with STL?? It is a sad disheartening season so far. I hope to make it up for a game or two, I hope they start winning first!!

[JohnAda-to]

Hi I saw an alibaba product on Amazon and almost 20 people are selling this item on Amazon, and I wanted to list this product and requires transparency codes, I’m just wondering if I order this item from alibaba and ask them to put Amazon transparency codes does it work or should I contact brand owner ? Seems like everyone is selling

[OhmegadJT]

I’ve been looking everywhere and nobody seems to know what I’m talking about so maybe I’m not explaining it correctly. Say for example, you have brand new Logitech items. The ONLY way you can sell it on Amazon is if you have direct connection with the manufacturer/distributor to get the Transparency serial numbers or if you happen to find one with a Transparency serial number on the box? Basically, it’s not realistic to expect to sell this brand on Amazon?

Also, how in the world do you input the serial numbers from the QR codes they request? They’re asking for five different codes and I’m using the Transparency app but it doesn’t give me any numbers. Do I need to buy an actual 2D barcode scanner?

[Chofo]

How can we get know if a brand is enrolled in this program? Will we always get the message when we try to Add a new product. What are some best practices to avoid this listings. Thank you so much

[mqureshikmnr]

I have order inventory and asked my brand, that is enrolled in transparency program, to provide T codes, they are saying that they will put my inventory in transparency program and then I dont need to do anything. But i dont know how it works. Currently i m trying to ungate the product but its asking codes. Do you know how it works

[claudiaschneider]

I was wondering about this! Good timing !

[bdkje]

Wait so Amazon came up with their own barcode system but if it only gets used on Amazon you get in trouble?

[JohnnyFlips]

It says not to cover up the transparency, barcodes with any SKU stickers, but in the case of your book for instance, Putting the SKU sticker over the ISBN/upc barcode would violate that rule. What’s the work around for FBA items?

[suzannemattson]

How do you scan a product's Transparency code in order to send into FBA as a seller? Amazon Seller requires 5 of these codes which I have, but getting the code into the system isn't working correctly.

[RELAXITION]

For example, I have a transparency code on my products. Someone bought my product and copied this code and printed on the similar product package box and selling product using my listing. Can I remove this seller from listing using right that I did not give him contest to sell my product?

[hussamaldeenhassan]

Thanks for the great info as usual. Do you know any successful cases of reporting brands who abuse the Transparency Program to Amazon?
I also feel like Amazon intentionally allows these brands to abuse this program because these brands will be able to sell in higher prices.

[יוסיבן-סב]

Hello jimmy, thanks a lot.
I am a member of your replens course. My question is: how am i able to check in advance on seller central, regarding specific product, if its requires a transparency code by amazon, or not ?
Thanks a lot

[younggoop]

Amazon sent a email saying brand enrolled but I sense something is off because I have 2 asins and they only wanted codes on 1 asin not both is that normal I would like to know how to fight it if possible

[himmo]

Glad I came upon your channel. You explain things well. I am just starting RA and maybe I am not getting it correctly. I am purchasing from a retailer and listing them and shipping them myself (FBM) When I found a brand that needed approval and wanted to have 5 transparency codes, how do I do that? I don't see ANY transparency codes at the retailer I am buying from. What puzzle piece am I missing?

[SWOLECHEETOS]

So do we just normally label with FNSKU's if the transparency qr code is already present I'm confused to whether I have to print a special code and stick it on my product?