Why Nintendo Is Dominating Video Games | Untangled

Nintendo is dominating the video game industry. The Switch console is expected to sell over 35 million units worldwide, and six of the top-selling 20 games of 2018 were Switch-exclusive games. We break down its success.

------------------------------------------------------
#Nintendo #NintendoSwitch #TechInsider

Following is the transcript of the video:

Kevin Webb: Nintendo has been doing great in the past year. The Nintendo Switch is the fastest-selling console of the current generation, and Nintendo sold more games than any other publisher during 2018. Six of the top 20 selling games in 2018 were actually Nintendo Switch exclusives. Compared to Sony and Microsoft who were trying to turn PlayStation and Xbox into large entertainment brands, Nintendo is focusing on making games more portable, accessible, and just plain fun with the Switch.

Nintendo has always had a reputation for making great games, but the Wii U was a major misstep. The company has gotten back on its feet and back in the game with the Nintendo Switch. Since March 2018, Nintendo has sold 8.7 million Switch consoles in the US, and the company expects to sell 35 million worldwide by March 2019.

So why's the Switch selling so well? Because it actually works.

You can hook it up to your TV at home, and when you're ready, you can pick it up and take it to play on the go. One of the biggest benefits the Switch has over the Wii U and the Wii is the larger digital library. There are just so many games you can play on the Switch, your favorite, my favorite.

Nintendo has built a cast of iconic characters with games like "Super Mario," "The Legend of Zelda," the Pokémon franchise. These characters have followed players across generations to different games, different consoles, and this is no more apparent than in "Super Smash Bros. Ultimate," which is a megamash of Nintendo characters. You've got Mario, Donkey Kong, Link, Zelda, Samus, Luigi, Yoshi, Diddy Kong, Marth, Roy. I mean, come on, that's the whole family right there.

This year is gonna bring some more cool Switch games too, like "Super Mario Maker 2," "Legend of Zelda: Link's Awakening," which is an awesome remake of a Game Boy classic, and "Marvel: Ultimate Alliance 3," which is a Switch exclusive.I think that Reggie and the different marketing videos and silly demonstrations that they did really resonated with fans who were just as excited and crazy about the games. Seeing an executive at the top just as excited about a new Pokémon game, not excited to sell you a new Pokémon game but excited about the Pokémon, was just fun, and that was important.

As it stands right now, the Switch has very little competition in the portable gaming space. I think that a lot of their competitors are looking past what the Switch is right now and looking into streaming games and removing the need for a console or hardware entirely. But I think the Switch is going to stand out as a unique piece of hardware for a long time. There's still going to be an audience that wants what is essentially the Game Boy, the original handheld system that you can go around and play. And it certainly won't hurt if you can bring it home and plug it up to your TV.

Given the success of the Switch, we'll have to wonder where Nintendo's going next. The company is still supporting software for its other handheld console, the 3DS, and that came out in February 2011. So if that's any indication, the Nintendo Switch could be [around] for a very, very long time. With streaming and other technology getting off the ground, there will still be opportunities for Nintendo to get their games out on other consoles or platforms if they so choose, but so far the company seems pretty interested in protecting their own games.

So long as Nintendo can keep making great games for their iconic characters and delivering innovative hardware to their fans, they're gonna be on top of the video game industry for years to come.

And now we have Bowser, president of Nintendo of America. I don't know nothing about this man. Nobody knows nothing about this man. He's just a guy with the name Bowser: It's hilarious.

------------------------------------------------------

Tech Insider tells you all you need to know about tech: gadgets, how-to's, gaming, science, digital culture, and more.

------------------------------------------------------

Why Nintendo Is Dominating Video Games | Untangled

[InsiderTech]

What tech companies, issues, or stories do you want to see us cover next? Let us know in the comments below!

[kingofcherries]

Why is Nintendo dominating? Simple


Nintendo games don't do micro transactions, loot boxes, or shoving political messages in player's faces.

[JohnKExp]

Nintendo focuses on one thing. Fun. Making sure the gameplay is more important then graphics, story etc.

[somestickmanboi]

Playstation and xbox players: *fighting each other*

Nintendo players: *takes out popcorn*

[TrgTrooper]

Best IP + Creativity + Don't care about competing = Nintendomination!

[bitasaur]

I just like how nintendo isnt all about graphics in the way others are
They also have unique games you can only get from nintendo

[tryingmybest]

Is your grandma gonna know what red dead redemption is? No. Is your grandma gonna know what Mario is?

*h e l l y e a*

[nil]

Because Nintendo keeps its games simple yet enjoyable, it's got a lot of history and street cred in the video game industry, and its garnered a loyal fanbase over the 30+ years it's been around.

[robist]

Nintendo understands that people still play games together and that a game has to be complete.

[Evangelous_co]

The one thing I will always admire about Nintendo is how they don’t just focus on one age group, they focus on EVERYONE. Big or small. On PS4 it’s a complete struggle to find innocent games for very little kids while Nintendo has a whole line up

[ervamoten]

It was worth waiting, to buy the Nintendo Switch instead of the Wii U...

[capnbarky]

The difference between nintendo and sony/microsoft is that nintendo is an entertainment brand, whereas sony and microsoft are tech companies with an entertainment branch.

Nintendo has been about games from the outset, and its hard to compete with such laser focus.

Say what you will about nintendo's business practices, their technology, etc, they have remained consistently forward thinking and have successfully trailblazed for decades by knowing where they can compete and doing it the best.

You can beat nintendo in certain areas of tech, but there are so many arenas in entertainment that other businesses cannot compete with, Xbox will N E V E R have a pokemon title.

[void]

Nintendo makes family friendly games with good vibes.

[koishiwii]

Because their exclusive online game called Splatoon 2 heavily relies on actual skills like the japanese shoot 'em ups (such as Touhou Project, Ikaruga, Deathsmiles and Ginga Force).

Unlike other online multiplayer games where you gotta level up, upgrade and pay for microtransactions in order to compete with other people worldwide.

[victerzian]

As a 40-something year-old gamer, and a gamer since the 80s, I've pretty much played most if not all the major systems from all companies. One reason Nintendo is dominating now, is there Focus is on fun

It's not about how realistic it is, and necessarily having the big best specs on your Hardware, they take it back to making video games fun. And that's what it's all about. Always have been. That's why I love Nintendo. I've had more fun with Mario Odyssey, and Zelda breath of the wild, then I have with 90% of all the realism of the PlayStation.

[wrongteous]

Let's also not forget the fact that they are the first video game company to get their own theme park area.

[briangrosenbach]

Exclusives: Nintendo
Portability: Nintendo
Controllers: PS4 (in my opinion)
Backwards Compatability: XBox
Fanservice: Nintendo
Legacy: Nintendo
Third Party Support: XBox/PS4
Multi-console Games: Xbox/PS4
Graphics (Technical): XBox/ PS4
Graphics (Artistic): Nintendo
FPS: XBox/PS4
Online: PS4/XBox
Chatting: PS4/XBox
Sales (Total): PS4
Sales (Growth): Nintendo
Iconic Reps: Nintendo

Edit: guys chill all three are great

[qcyvwsk]

Anybody remember when people said Nintendo was for little kids?

[dukenukem]

I left Sony for team Nintendo and it was the best choice I’ve ever made

[mrtree]

The wii u wasn't a miss step it's marketing was lol