Ford paying dealers to take F-150 Lightnings as US EV sales break records

Ford paying dealers to take F-150 Lightnings as US EV sales break records

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[electricviking]

The best solar company in Australia just installed my new solar system.

[michaelmartin]

Maybe they should cut out the middleman and just pay customers to take them

[shadowninja]

People were all for buying the Lightning back when it was supposed to be just $40, 000. But the dealerships screwed Ford over by jacking the prices up so outrageously. And now the hype is gone and no one wants it anymore.

[paulrybarczyk]

I bought one last Spring, and it’s the best truck I’ve ever owned.

[jasonraymond]

Dealerships don't want to sell vehicles that don't need routine maintenance.

[philippserrin]

I am planning on buying a Lightening. It will serve double duty as a home battery backup for an off grid solar system. The 131 kWh battery is the equivalent of $35, 000:of home batteries and if I ever run out of batteries in a cloudy stretch of weather I will just run into town and recharge there, giving me another 3 or 4 days worth of electricity. Given that it serves to replace $35, 000 worth of batteries, I am thinking it is like getting a truck for $35, 000 less than what I pay the Ford Dealer for the truck.

[erikowen]

I have both a 23 lighting (small battery, 2 years and 30k) and a foundation CT (4 months and 10k duel motor) both are work trucks doing residential construction. In the past 30 years I've used everything from 4x4 sprinters, f350, 2500 Rams and even a UD flatbed. The first thing I will say is both the Ford and the Tesla are the cheapest trucks to operate and the most reliable and best to drive.
Here are the issues with the Ford that are most likely hurting sales.
1. The Dealers don't want to have anything to do with them... no recurring service charges and no internal expertise so why bother?
2. No charging networks (non Tesla) that work. I just drove from Athens GA to Cincinnati OH in the CT in 9 hours, about the same as my old sprinter. 95% FSD. I did the same trip in the ford and it was 14 hours... never again.
3. The charging port is on the wrong side to work on tesla chargers even with the NACS adapter... forces you to use 2 spaces.
4. UI is terrible.
5. NO over the air updates.

6. US media negativity paints a bad picture of all EVs as expensive, limited, and dangerous. Most truck buyers are invested in the ICE rumble and what they "know"....so why take a chance if it's "BAD".
7. Education. Most of us here in the US are clueless about the efficacy of owning an EV. Truck buyers are that times 10 because the traditional image ( most don't actually use their trucks for work). Even the folks terrified of climate change say things like "the grid cant take it" or "I hate Elon" and buy hybrids to signal their virtue and save a few bucks. They are clueless or convinced of some impediment that is usually not real, to buy any EV.
8. No EV sex appeal, nothing special looks like ICE to most people, not a rivian or CT.
So I don't believe the 150 KW speed is that big a deal as I have a older tesla that maxes at about that and I would drive it across country tomorrow.
The ford has the most "cushy" ride of any truck and even with the small battery I can beat the stated range by 20%. so for what I do it's a perfect truck, 30k cost under 7 cents a mile total cost outside insurance which has been equal to ICE. Considering you can buy my truck for 40k it's a bargain. The folks in the trade, farmers and ranchers that I let use the ford come back converts...Cost, ride quality and torque win them. They have no Idea that something like this even existed, (see number 6 and 7)
There is NO comparison between the two, The CT wins on all accounts except for the conversation factor which is a negative if you work. I just went to the dump towing a dump trailer and spent 30 minutes talking Cyber speak. In the ford no one knows its an EV until I open the frunk ;-)

[lenm]

Correction...Third quarter Lightning sales were 7, 162 (up 104% from the same period last year), not 3, 000. The Ford rebate is (from memory), something like $1000 if the dealer sells one, $1, 500 for two etc., so not much different than other deals that car companies often make.

[Steve-coic]

Ford should start selling the Lightning direct, cut out the stealerships and give the customer the discount

[davideveringham]

The dealer I went to wanted $15, 000 above retail for me to buy it!

[stevebrugman]

The gasoline propaganda in America pro fuel is tremendous

[jamespaul]

Dealers were given incentives of 1.5k per truck up to 15 units or 22.5k total per dealership, which is not a high amount compared to many other incentives typically given to push Q4 and annual sales numbers.

[jamanjeval]

IMHO it’s trust. Ford has a lot of quality issues with their ICE vehicles. They’re also relatively new to EV, dealers and mechanics are scared of them. Ford got started too late into EVs, they should have slowly built up their products so that the ford infrastructure could adapt. They need to get out from under the mountain of 3rd party partners and suppliers and into efficient integration of EV modules. It wouldn’t hurt if they were more open about the software/protocols used so that the vehicles would be easier to diagnose and repair.

[JD-gonq]

22 Lariat Lightning ER. Best truck I have owned. I almost never tow, but when I do the performance is incredible. 90% of my driving is in town. The range is excellent for that. I do have an ER in case I do need to do 1000+ mile trips. So far this vehicle is way cheaper then a ICE F-150. No MX and fuel costs.

People don't understand the EV, this is why they are not selling. Also the dealerships will not get as much money for the MX, no incentive.

Adding a range extender will make the Lightning unstoppable.

[Jmunoz]

We don't want full size trucks with slow charging and short range. We want mini trucks with long range batteries...

[JeffKubel]

I have a sale pending for a brand new Flash trim (with max tow package and 9.6kW pro power onboard) for *$49, 840* plus tax after all the incentives they are offering, and this is in a state with no state incentives. Plus it comes with 0% APR for 5 years. The Cybertruck is more than $30, 000 more expensive. Try finding a gas F-150 with heated steering wheel for under $50, 000. Cheaper than gas!

Fords aren't selling because the car buying experience at dealerships is ATROCIOUS. I went in to take delivery of mine and got the bait and switch (agreed upon price wasn't available when I got there). Probably wasn't intentional, but it was an inconvenience, because then I had to find another truck and get it delivered. Then the delivery was delayed. Then when it arrived, it had a dent on it. Now they have to MAYBE do a paintless dent repair, if not it has to to go to the body shop (no thanks). I hopefully will get mine Monday. If it's not ready, I'm going with a 2 year lease on a Kia EV9.

Charging speed isn't terrible on Lightning, it's a slow max of 150kW (you get a boost near the beginning that goes slightly higher), but it holds that 150kW up to 80%. My 2018 Model 3 starts tapering to under 150kW by around 45% (newer batteries are even worse). It's not worth it to charge Teslas to 80% at superchargers because you're down to around 60kW by then. Lightning will keep chugging 150kW at 80%, then it plummets to around Tesla speed beyond that.


So if you go deep (which you do when towing), the F-150 Lightning isn't bad. It's a good value relative to other trucks. It's just not the best in class.

[lawrenceasero]

The real winner in the EV truck race is the Chevy Silverado EV. 450 miles of range and 100 miles of range in 10 minutes at DC fast chargers. Let’s see how this sells.

[jimmckinley]

I love my 2023 Ford Lightning. I just went on a 209 km trip and came back home without any need to charge. Got home and plugged into my 80A Level 2 Home charger. 4 1/2hrs later, back up to 80%

[johnlincoln]

Ford isn't promoting the lighting. I haven't heard or seen anything about a lightning in months. Actually I thought maybe they had given up on the lightning. I've got 220 thousand on my current f150 and was planning on buying a lightning for my next vehicle but I'm having second thoughts because I'm not sure ford is going to be selling them anymore.

[MrBillrookard]

Around here, we can't touch one for under $70, 000, they have no base models, nothing to get people to really take the plunge. I've driven them, they ride amazingly, but the barrier to entry is pretty high. Plus when you add in the fact that to really use any kind of level 2 charger you'll have to invest in getting some 220 lines run to your garage, that's going to jack the price even higher. People are starting to become very sensitive to price, and it shows in what is or isn't selling.