Don't Say Velcro

Our Velcro Brand Companies legal team decided to clear a few things up about using the VELCRO® trademark correctly – because they’re lawyers and that’s what they do. When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their *insert fastening sound.* So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) - we repeat “velcro” is not a noun or a verb. VELCRO® is our brand. #dontsayvelcro

[KH-wxyl]

I didn't know Hook and Loop was even a company. They sure make make good velcro tough.

[randomtv-zmzu]

I didn't even know Velcro was an actual brand till now.

[MendesD]

Whoever you hired for this social media campaign did a great job. Fantastic

[emilyfisher]

I saw this really late at night and thought it might have been a dream

[DaneHill]

This is genius. Who says lawyers can't be funny! Laughed so hard I had to wipe away the tears with a kleenex.

[rmerrefield]

This video is clearly meant to be humorous and tongue-in-cheek. Nobody at Velcro thinks this video is going to change people's vocabulary.

[GeekyGarden]

Personally, I like to use 3M brand Velcro.

[justinmercado]

Cant wait to teach my kids that velcro is now called "F***ing Hoop & Loop!"

[lordsoth]

Since I have used velcro as a verb and as a noun for the past 50 years, that train has long left the station.

One of the measures of a company success is to have there brand being used as a verb.

And that something you can google!

[Chaonk]

"The sneaker heads will be like
"Ahhh he got the hook and loop"

Sorry guys. Doesn't work.

[BigAdam]

You know, it sounds more like they want to set up a legal precedent for retain a trademark despite use. Just so you don't have to fight every action to keep your trademark.

[uniquedisplayname]

This is hilarious. I had to check to be sure, but I'll tell my customers we sell Velcro brand hook & loop. Or just Velcro for short.

[designatedTuber]

Do people actually call bleach products Clorox? I've not heard it personally as common for bleach. The others? Sure

[CyclonesWorld]

Yalls sense of humor has really put me in a bind when I'm placing orders with Uline now.

[casterMobile]

I'm gonna clean my ears with a Q-tip and then I need to Xerox these documents.

[vartikazchannel]

did they beep out "Rollerblading" in the skating & dating part ?

[xFPS]

Funny video but I'm still gonna call it velcro lmfao

[madichelp]

0% chance of "hook and loop" taking off, but a damn catchy song nonetheless.

[LoneAsianCajun]

Not sure why everyone is so butt hurt. This is a clever and creative video with a hilarious message. I dig it.

[jakisthe]

Dang. Velcro Lawyers harmonizing something fierce at 1:44