Thank You For Your Feedback - Don't Say Velcro

We heard you. Our first Don’t Say Velcro video received thousands of comments from over 150 countries. Some people loved it, some gave us new names for hook & loop fasteners, and some had other colorful feedback. Nevertheless, please remember that when you use VELCRO® as a noun you diminish the importance of our trademark. We’re counting on you to call it by its name. #hookandloopforever

[kevinmcmurray]

From a lawyer with a sense of humor to other lawyers who apparently have a great sense of humor, I LOVED your videos. Having tried many, many times to train on this same issue, I believe you struck the perfect balance between serious education and fun learning. My hat's off to you all. Who cares what all the humorless people of the world say. They obviously are in need of some love. :)

[jordanranson]

I honestly didn’t even know velcro was a brand or company before someone linked this. Never even HEARD the term "hook and loop" used before this either.

[sleepypp]

we watched the first video in my Trademark Law class and I still think about it regularly. brilliant guys, just brilliant.

[methods]

So who would of thought a company famous for their hook & loop system would be so dope. Hats off to Velcro.

[DavidSRose]

I think these two videos are among the funniest I have ever seen. Props to the entire creative team, and the corporate team with the guts and sense of humor to do this!

[carolynndevine]

Loved the first video, but love this one even more. There's nothing better than being able to respond to bullshit, with a sense of humor. We need more of that in this world!!

[agatto]

You should go on tour with the attorneys from Jell-O and Kleenex.

[ericmarshall]

These two are such amazing singers. Your talent has convinced me to call it hook and loop.

[jrhoadley]

This is going to get me through a lot of dark days. After I stop laughing... Cannot find adequate words to explain how much I love this. You are the hook and loop on my sanity.

[diannikastarr]

Just wanna say these videos did make an impact on our family at least. We use the generic name for things more often, or clarify that we do mean the brand in question when using a brand name. and when we catch each other using a name brand when we do not mean the brand, one of us usually says "this is fucking hook and loop".

[dbacom]

I'm a writer and wondered if I should use the word Velcro. Stumbling across this video made my day...my week...possibly my life.

[serpantking]

WHY ARE THERE NOT MORE OF THESE!!! I LOVE THESE VIDEEOS!!! And I heard you guys tried for a Super Bowl commercial!! Please oh please get one this year, the past few years they were terrible. I swear if you make more videos and get a super bowl ad not only will I always refer to it as hook and loop, I will begin correcting other people and showing them your videos. This is the deal I propose

[arlenka]

very pleased to see fellow lawyers having a great sense of humour, heaps of creativity and singing skills. whatever you were trying to achieve with this, well done, I love it.

[jonathangutoff]

Obviously, I'm very late to this, but I'd like to add that like the first one, it is fantastic. The singers are great, and the casting and costume people did a great job getting that lawyer look down pat -- as a long-time lawyer and law professor (not IP law) I know it well.

Also, I know some German, but wasn't familiar with "Klettverschluss." I looked it up on Google Translate and sadly, but predictably, it gives "velcro fastener, " as the English translation. Perhaps Google needs to hear from lawyers of the letter-writing rather than the singing variety.

[ebgbjo]

I am over 2 yrs behind but loved both of these videos so much. These two have amazing voices.

[tmcowgirl]

From all of the trademark attys of the world....THANK YOU!!!

[tya]

I wonder, was "Hook&Loop" always the generic name for Velcro from day one, or did the lawyers and marketers suddenly realize that they've been digging themselves into a hole by labeling their items as Velcro instead of Hook&Loop on all the packaging?

[OldLlamaCheese]

So when are you releasing the full musical on Broadway?

[nyssfairchild]

This pair of videos made me realize how little I actually say it since the last time I used that type of fastener on a regular basis, I hadn't learned to tie my shoelaces.

[osmium]

This is strange that this just happened to have been made so recently. I was Wikipedia surfing and one of the footnotes led me to the original Don't Say Velcro video and I expected it to be some terrible rap from the 80's. The original was alright, but I found this followup video particularly funny. I couldn't help but laugh at the "Whereas in America they asked us to politely please die of genocide." Yeah, that sounds like your average YouTube comment to me. Perhaps a bit mild by some channels' standards.