Lipton Tea Branding Redesign Concept | Do you like it? 👌🏻

What do you think about the result? 🍵

If I were to redesign the Lipton brand as a premium offering, I’d begin by analyzing the target audience, which in this case would be 20- to 30-year-olds who prefer premium products. The key elements in this redesign would be transparency, cleanliness, and exclusivity.

To accentuate this aesthetic, I’d opt for minimalistic layouts and clean lines.I’d retain the serif in the logo but modify the letter shapes to impart a more modern feel.

On the packaging, I’d include only essential information such as the tea composition and list of ingredients to underscore the product’s quality.

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[wadermelone]

Am I first or is this just underrated af 😅