What if Milka were a premium brand?

What do you think about the design concept? 🍫💕

If Milka were a premium brand - I could still have its iconic purple but in a deeper, richer tone to convey luxury and sophistication. The color scheme would be complemented by a monochrome palette of soft purples, light greys, and dark drown, creating an elegant and modern aesthetic.

For light white and milk chocolates, soft purple and light grey form the base, adorned with delicate, thin line illustrations of cocoa pods. Dark brown and deep purple serve as the backdrop for darker chocolates, with light grey or white illustrations, adding a refined, artisanal touch 💫

The packaging would be designed with a soft matte finish, providing a luxurious hand feel. Embossed or debossed elements highlight key features like the Milka logo or product name, enhancing the tactile experience. Incorporating photos of the Alps into the branding, Milka would emphasize its deep connection to nature and the origin of its high-quality ingredients.

Write in the comments which brand should I redesign next 🥰

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