The formula for selling a million-dollar work of art

Some dead sharks are worth $12 million.

The biggest factor in the price of art often isn't quality, or effort – it's branding. But when a new artist steps into the art market, he or she has no reputation – no branding. That's where art dealers come in. They promote, educate, and help artists to gain fame and success.

[TheModernInvestor]

You forgot to say, the DAY after he sold all of his artworks the stock market crashed. Hirst made out like an absolute bandit. 200 million in two days and on the third day we entered the Great Recession, genius

[davidwu]

Andy Warhol summed it up pretty well. Art is business, sure there is artistic value and skill, but in the end it's still supply and demand

[lemonminus]

i mean, its similar to the music industry, you can make a song a million times better than anyone of the popular artists, in your garage, but it will never get sold, because you are not well known.

[AlexBerman]

Would love to see a 60 minute version of this video, you guys just scratched the surface

[WrenchNinja]

1. Buy painting from struggling artist
2. Kill artist
3.
4. Profit

[frozeneternity]

So like everything else in life, its about who you know

[heathable]

Excuse me while I go and throw a bucket of paint at a wall and sell it for 15 million dollars

[alien-ann]

Leonardo - died poor
Micheanglo-died poor
Van Gogh - died poor

These guys - draw a big square = rich

[cortster]

I'm convinced all the art "connoisseurs" just pretend to know what makes and doesn't make art worth millions of dollars, and rich people go along with it just because it makes them feel dignified.

[imrannazir]

Nice, would have been interesting if you investigated the links between crime and the art world as I'm sure that a lot of money is hidden/laundered through art. Certainly in the UK you pay less tax by sinking your money into works of art so this is what some of the rich do.

[nominis]

I feel like art is a giant money laundering scheme for millionaires.

[supersimmer]

Spare yourself the 4 mins:
Its all about connections, not talent.

[arioka]

It really saddens me how the definition of Art is being cheapened.

[cmooreHD]

How about a video on how art dealers hold so much power or even get to such status. Very curious now!

[drrice]

Nah i'll just draw a blue line on a canvas and sell it for dollars.Also FIRST.

[dumptruck]

As an artist, I'd like to clarify.
In the art community, it's very insisted to not discourage yourself and find high worth with your artwork, so making out prices higher is quite embraced. How artists price artwork is very accurate in the video. In reality, it works greatest with artist popularity. I'm not the greatest at explaining things, so feel free to add or disagree respectfully.

[CalvinChikelue]

Might as well start painting as a hobby. Never know what'll happen

[MayankDhuria]

Really informative content not only about selling art but also marketing. Thanks a ton, guys... Keep them coming. )

[bcnicholas]

Like most things in life, it’s all about who you know

[katzen]

If you've got millions to spend then pay someone a tiny fraction of the price and make your own frickin' shark preserved in formaldehyde to show every1 how creepy you are. Couldn't you buy a frickin' shark aquarium with a lifetime supply of food and maintenance for that price???