What Does A Media Buyer *Actually* Do? (in 2025)

Most people are clueless about what Media Buying is and what they (actually) do. Even if its quite simple. The definition and role of a media buyer have changed over the years...

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[mmxvlla]

I’m just getting into media buying space and looking for a good education source. Matteo’s videos sharply cut through the noise on the internet. Keep it up!

[yassine-j]

Couldn’t agree more with this! And yes, the best media buyers always end up starting their own business 😄

[SahilTanna]

Love this explanation!!! As a college senior right now studying marketing this was super helpful for applying to jobs!

[quannahpalmer]

This video really nails it – media buying is clearly evolving into a blend of art and science, where data informs compelling storytelling. Thanks for highlighting the importance of both analytical skills and creative thinking for the future!

[janynecobos]

This video provides an excellent roadmap for anyone aspiring to thrive in the evolving world of media buying! The emphasis on both data analytics and creative storytelling is key, especially when starting out with platforms like Google Ads. Thanks for the clear and actionable advice!

[SharonMiller-xr]

Great points about the blend of data and creative skills! It seems the future media buyer is part strategist, part storyteller, and fully adaptable to the ever-changing digital landscape. I'm excited to see how this role continues to evolve and influence the industry.

[HeatherStrongheart-ow]

The emphasis on creative storytelling alongside data is spot on! It's encouraging to see the role evolving beyond just ad placement, and I'm curious how the rise of AI will further impact the creative side of media buying. Thanks for the insightful video!

[Linette-wt]

Great breakdown of the media buyer's role in 2025! It's encouraging to hear that even with automation, strategic thinking and creative problem-solving will remain essential. This has definitely inspired me to focus on developing those skills as I enter the field.

[Isabel-sq]

Really appreciate the insight into the future of media buying! As someone considering a career change, this breakdown of skills and responsibilities is incredibly helpful.

[JessicaSantos-mgx]

This really highlights how media buying is becoming less about pure execution and more about strategy, creative problem-solving, and understanding the bigger picture. Focusing on platforms like Google Ads is smart, but the emphasis on crafting compelling narratives is what really stood out!

[VictoriaMurphy-wj]

Really valuable to hear about the increasing need for both data analysis and creative storytelling – it's inspiring to see how the role is evolving! I'm curious to know what specific soft skills you th

[MaxPerzon]

Love the presentation style video with real life examples and experiences from your own life 🚀🚀

[alexanderina-dt]

This video really demystifies the role; focusing on adaptability and continuous learning seems key, especially with the rise of AI. For those with creative experience, definitely leverage that – engaging content is only going to become more crucial!

[southwell-xx]

Great breakdown! It's reassuring to see how valuable creative experience is becoming in media buying, especially with the focus shifting towards engaging content. I'm also curious about certifications that could help bridge the gap for someone with a strong creative background.

[Imamobile]

I still don't understand what a media buyer is, give me my 6 minutes back bro.

[illyssa-od]

Excellent explanation of the shift towards strategic thinking and compelling narratives! It's great to see the value of creativity being emphasized alongside data analysis and platform expertise. What are some up-and-coming platforms you think media buyers should keep an eye on?

[LaurieMurry]

The focus on both data-driven strategy and creative content is spot on - it's clear media buying in 2025 will be about much more than just ad placement. For those starting out, focusing on platforms like Google Ads and developing strong communication skills will be invaluable. What are some resources you recommend for developing the "storytelling" aspect of media buying?

[soli-td]

It's great to see the industry emphasizing creative storytelling alongside data analysis; the best media buyers will be those who can blend both for maximum impact. What strategies do you recommend for staying updated with the constant evolution of ad platforms and technologies?

[AmberGyorgak]

Thank you so much for this video. It was very instructive.

[KatySmith-rw]

Thank you so much for this video. Very informative.