Media Buying 101 What On Earth Does a Media Buyer Do Molly Setzer

Molly Setzer, Senior Media Buyer at Insight Creative, explains the role of a media buyer, how they can support your company’s marketing efforts and how they help you get the most out of your marketing budget.

[pdbooch]

I absolutely love the cake recipe analogy. That's a perfect way to communicate this line of work. Thank you so much!!!

[misterbenja]

Came across this while researching media buying. Honest feedback --> You spend the first minute of the vid telling us who you were, not about media buying. You spent the next minute defining the two different media types (not sure why though). Then you spent the next minute making a cake analogy to something you still haven't clearly defined. At exactly 3:57, you tell us what you hope to do for the customer. At this point, I hoped more nitty gritty details would follow, but at 4:18, you immediately leave that topic and go on to explain how great your company is. Then I realized that you did not give clarity to the questions laid forth in your video caption and video description. Cake analogy was decent though. Keep doing it!

[matijamikovic]

Got an interview for a Media Buyer position and there's a commissions plan alongside a base salary. Is commission normal in the industry? Can someone elaborate a bit on this please?

[onionwarrior]

Thank you for this! I'm an (organic) social media manager looking to boost my career and I figured merging organic and paid would be a great next step. This gave me a clearer understanding of what I need to do.

[wadsworthpilot]

Clearly this is an older video however as a new media manager for a large brand this was informative. Thanks

[Aya-spxe]

Hi! Thanks a lot, can i ask how can I go through that field which courses I need to be a good media planner what is u recommendation ??

[gadis]

Is media buyer title same as media implementer?

[thisismahrukh]

Thank you for this video. Much appreciated.

[muthukumar-lwyb]

can you tell me what is new consumer classification system and what is media research?

[lovecello]

Thank you sooo sooo much. Do you by any chance have a mentorship program?

[rashidmunir]

Thanks for the video.Highly appreciated.

[Bemaseated]

I’m using the “cake” analogy for new clients! Just sayin...

[ATIAutoBusiness]

Great video, Molly! Thanks for explaining it so well. I'm going to email you and I hope to learn more. Thanks.

[funnellsites]

Are you guys hiring entry level buyers?!

[Lamusic]

This doesn't explain it very well at all sadly