2025 Bmw iX quick look - Quite possibly the ugliest car in the last decade or so

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Here is the all electric 2025 Bmw iX xDrive 50. What is happening lately at the design studios? Every recent bmw is uglier than the last. It's a shame for such a revered manufacturer. Truly heartbreaking.
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When the IX came out I was also struggling with it, but over time it has grown on me and today I find it quite nice actually. This is what BMW has always done. They push the boundaries for design and it can take some time to get used to. Other examples are the BMW 5 series E60 and the G26 4 series and not least the XM. The 4 series Gran Coupé is in my opinion one of the most beautiful cars BMW has made in many years 👌

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It looks like every other SUV I’ve ever seen, what am I missing?

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If the iX looked exactly like an X5 there wouldn't be hundreds sitting on dealer lots. Amazing car, might be the best EV on the market.. but so so ugly no one wants it.

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