How Do I Find the Right Business Partner?

Brett gets asked a lot: "How do I get the right business partner?" And, a big part of the answer is simple. Be the right business partner.

The obvious follow-up question to that is "well, how?" That's what we're talking about today.

As you'll find in the video, he explains that your partnership is defined in the gray areas - the undefined spaces that can't be accounted for in even the tightest of founder agreements.

This is the fourth video in Brett's Business Partnership Mastery Series, where he dives into both the philosophy and legal nuts and bolts of mastering business partnerships. If you are a current or future business owner, you will definitely want to stay tuned for videos in this upcoming series, so make sure to subscribe!

Inspired by the content in his book, Partner-Proofing Your Partnership, Brett will touch and expand on the primary concepts he fleshed out in that short read which you can find here:

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Have questions? Book a call, and talk to Brett today:

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You can reach Brett through:


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Brett A. Cenkus has 20+ years of experience in business law, finance, and entrepreneurship. Through Cenkus Law, PC, he provides advice and services for mergers & acquisitions (M&A), securities offerings, founders’ agreements, and other general business law issues.

Through Braaten Woods, LLC, Brett helps business owners in the lower middle market ($2MM - $25MM) position themselves for sale, find buyers, negotiate, and close M&A deals.

Brett regularly consults with entrepreneurs and invests his own capital as an angel investor.

From 2010-2013, Brett served as Chief Legal Counsel of a publicly-traded international oilfield services company. From 2001 to 2006, he and a partner founded and built Paragon Residential Mortgage. Bridge Investments acquired Paragon in 2006.

Brett holds a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.

Brett lives in Austin with his wife, Cathryn, and two children. He enjoys reading, squash, classic movies, great food and wine, and the New England Patriots.

#corporatelaw #mergersandaquisitions #businesslaw #corporatelawyer

[barbarabinder]

Hi Brett, I am really happy that I came across your Business Partnership Mastery Series, it's very informative! Could you also make a video on international partnerships? Finding a partner overseas and if there are other specific issues? Thanks, looking forward to more content!

[SirPatriot]

Just wanted to let you know I am loving all of these videos. I'm taking lots of notes and if I have any questions, I'll make sure to post some or send you an email!