What is the Difference Between Strategy & Tactics?

Strategy is the overall game plan that involves using tactics to gain specific objectives that will contribute to victory.

Part of the confusion around the difference between tactics and strategy comes from their complicated, sometimes interchangeable, relationship. Like Russian nesting dolls, every strategy contains tactics.

It may make sense from your vantage point to think of a Pinterest or Instagram strategy, but from the vantage point of your CEO, Pinterest and Instagram may seem very tactical.

If you blog or run your own business it’s likely social media feels like something you think you should be being more strategic about one day and more tactical about the next. There are no hard boundaries between tactics and strategy. You can take the strategy you’re working on today, pack it inside a bigger nesting doll tomorrow and think about it as a tactic, and that’s okay.