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An Introduction to Simulacra and Simulation

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Images are taking over reality. A Nike swoop isn't just a swoop. It means Just Do It. It means colin kaepernick. It means shoes. It means sweatshops.
Coca Cola isn't just a can of pop. It's "open happiness". It's Santa at Christmas.
Jean Baudrillard can explain all this to us and Simulacra and Simulation is perhaps his most important book.
Professor Dylan DeJong earned his PhD in Humanities from York University specializing in critical theory, comparative media studies, and posthumanism. In this lecture he explains what we can learn from reading Simulacra and Simulation.
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