Steve Jobs Interview: Managers, Marketing, and Continuous Process Improvement!

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How Steve Jobs managed people, led people, gave people a common vision, hired insanely great people, and how he avoided "professionals."

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"You know who the best managers are? They're the great individual contributors, who never ever want to be a manager, but decide they have to be a manager because no one else is going to be able to do as good a job as them." Very powerful, in all honesty.

mohamaddahduli
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"they knew how to manage, but they didn't know how to do anything!" 30 years on and not alot has changed with big corporate companies

benchivers
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He is so true. I call them Email Managers. They check their mails, ask ETAs, notify upper management, setup meetings, ask unnecessary questions and go home. You can’t learn anything from them other than how to sound relevant during meetings.

hypocritekiller
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My father was the 25th Employee at Apple. R.I.P. Dad - 05/25/1955 - 08/02/2019. I still have your Heathkit Hero1 Robot in storage. I'll get it going when your granddaughter gets a bit older to enjoy it. Glad you got to meet her before you passed. Miss you so much.

silverstacker
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As a software engineer, I really believed in every single one of the projects I worked on. That is until the company get's sold, investors, owners, and stakeholders walk away millionaires and these hardworking software engineers who worked late hours bringing the dream to fruition get handed a pink slip. Hard to find "passion" when you see this happen over and over in the software engineering world.

JT-xfsw
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Steve Jobs was spot on, driven, and annoyed traditional types to no end. I mean, seriously, how can you expect excellence from a mediocre workforce? They have to be inspired, motivated, and able to share a common vision, which Steve provided.

solotron
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I work 23 years in software engineering. I have come to the exact conclusion and opinion. Most people in management positions are useless with no vision, no strategy, no connection with the environment, they just have a nice cv and they know how to talk. You bring them into your project and they become a liability and not an asset, in the sense that the project works better without them. Self management employees that are driven from a common vision are hard to find these days, not only because of lack of the right leadership, but also because it is difficult to find a company with such a culture and generaly because of lack of ethics.

pekodot
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Sir Branson asked, "How do you motivate your people?" "I only hire motivated people!"

gryphus
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I’m a manager at my company and I can say for sure there have been times I managed poorly. I think the key is to be able to admit to yourself when something is not working so you can figure out why and make the necessary adjustments.

tomd
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The sad thing is that people don't want to hear the truth about management or leadership. You shouldn't have to tell them what to do; they should be passionate enough that they thrive on growing, learning, and duplicating their knowledge with true empowerment for their employees, not just delegation and distribution of work.

ajbuzman
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Never be a master. A master can no longer grow. Remain a student.

lull
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"If you're a great person, why would you want to work for someone that you can't learn anything from?"

patrickmball
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Smart leaders employ people smarter than them.

leokimvideo
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Embracing yourself, is the beginning of life, you can start from anywhere with anything with nothing and do anything.

curtiscarpenter
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Okay. So, the part I disagree with is at 0:58 where engineers talk about their recruitment standards. it's one thing to have passion - but to give a person a tough grilling from 9AM until dinner time (and even past that)? That may have worked in the mid 80's - but not anymore. Times have moved on, and in fact, right now, we are in the middle of the "Great Attrition". No longer will you get the Great engineers with "cap in hand" begging for a job, and willing to sell their soul. They are motivated by a mission which resonates a sense of purpose to what they're trying to achieve - but not to the extent that they deny the existence of a life outside of work, or their entitlement to their fair ration of dignity and self-respect.

kunid
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Funny how Apple released ProDOS, AppleDOS, MacOS, System7, Lisa 7/7, MacWrite/Paint/Draw, HyperCard, etc. without Agile, scrum, sprints.

perfectionbox
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Steve was lightyears ahead of his time. Everybody wanted to work for him.

andrewr
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I think I learned more about management and recruiting in this ~4 min video than an entire class on Leadership Efficiently

manuagarwal
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Having been in both the military for a short time and the private sector, the term leadership by example transitioned well to the private sector. However going from the private to the state was an eye opener as they would allow you to do all the work of your team if that’s what you wanted, but also allowed slackers to be promoted. I think Jobs made a difference because he made people feel like they were a part of creating something bigger then themselves

boomer
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So true about common vision and "professional management". I witnessed how a company went down with the lack of the former and the help of the latter.

marcoc