The Association 'Never My Love' on The Ed Sullivan Show

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The Ed Sullivan Show was a television variety program that aired on CBS from 1948-1971. For 23 years it aired every Sunday night and played host to the world's greatest talents. The Ed Sullivan Show is well known for bringing rock n' roll music to the forefront of American culture through acts like Elvis Presley, The Beatles, and The Rolling Stones. The entertainers each week ranged from comedians like Joan Rivers and Rodney Dangerfield, to Broadway stars Julie Andrews and Richard Burton, to pop singers such as Bobby Darin and Petula Clark. It also frequently featured stars of Motown such as The Supremes, The Temptations, Stevie Wonder and The Jackson 5. The Ed Sullivan Show was one of the only places on American television where such a wide variety of popular culture was showcased and its legacy lives on to this day.

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[saltytraveller]

When my brother went to Vietnam he left behind 2 albums. One by the Association and one by the Byrds. I believe I played them every day that he was gone. Thankfully he came home and reclaimed them.

[CarrollDeanJones]

One of the finest love songs of the '60s.

RIP Brian Cole, Larry Ramos, and Terry Kirkman! 💐

[CharRobmc]

God we had beautiful music in the 60, s and 70, s .what a time to grow up .

[teenaray]

This is when music was good. Relying on talent, not theatrics.

[edgarsnake]

If this doesn't reach you, nothing will.

[beaverstandig]

My husband proposed to me while this 45 played. I lost him in. 2000, but I will never forget those few minutes ❤️

[JamesSullivan-fqbw]

This song helped me escape the war zone of Vietnam for a while. Thanks Associates.

[johnzabrenski]

We met when I was 17, married at age 28. Three children and 42 years later and we are still going strong,

[karrenpopovics]

This was Our song. It was performed at our wedding in 1967. Still gives me chills. Our 55th. anniversary is in Dec. Yes our anniversary is next week and we are still both here!💝

[rickmays]

Great probably the most underrated groups of the with me on

[kathleenhansen]

This is “ our song “, too ! Met at 16 and we’ll celebrate 53 years married in September !

[earlinehall]

I planned to play this on our 40th anniversary.We made it to 38.He passed in 2004.I still miss him.The Lord has kept me going.

[Doc_Tar]

They stopped making music this good decades ago.

[billhampton]

Back when people actually played instruments and could sing. Instead of computer generated music.

[debbiefoster]

There I am, age 14, loving this song. I’m 67 now and it just takes me back.

[blairsterling]

The 60's were filled over the brim with gorgeous love songs... love was in the air...all around...here we are in 2025, and no one is bold enough to sing or talk about love...people have gone dark --- full of anger and hate.

[airbossjohnson]

Can we stop and appreciate the production values here? Way to go, Ed Sullivan and crew, for making a classic love song from one of the most under-appreciated bands of the era absolutely hold up in this day and age. Timeless.

[garystandsbury]

1967, just married in March, in the Army in Germany, such great memories.

[dengelking]

I was born in 1967 I do love the classic music. Not the trash they play on radio 2023!

[carolgladfelder]

I dedicate this song to my husband of 22 years who just passed away unexpectedly. He recently said that he felt I no longer loved him. Nothing could be further from the truth. But he died believing that I no longer loved him. PLEASE always make sure your loved ones know how much you care about them before it's too late. Can't stress that enough. 💔