The Billion Dollar Man Behind Justin Bieber, Ariana Grande & Demi Lovato | Scooter Braun

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Scooter Braun is the music-business mind behind the world’s biggest music stars like Justin Bieber, Ariana Grande, and Demi Lovato. Now he’s opening up about his entrepreneurial journey and how he’s reclaimed himself.

Scooter's music career started as a party promoter in Atlanta. After dropping out of college, he worked at So So Def Recordings and eventually started SB Projects. He gave himself 12 months to make it, and that year discovered a 13-year-old Canadian artist named Justin Bieber.

Listen to Nathan and Scooter discuss:
- His decision to leave So So Def because of the power of social media
- Why Justin Bieber has made him a better man
- How Asher Roth’s “I Love College” saved his company from going under
- Producing Justin Bieber’s My World EP through friendships and favors
- Why he works with trustworthy people over great people
- Why identifying talent like falling in love
- How to deal with people disappointing you as a leader
- How a week at The Hoffman Process changed his life
- What Jeff Bezos told him he wants to do next
- And much more honest, entrepreneurial advice…

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[DatKidJohnny]

Fantastic piece of content.
Interviews with "self made" as this fellow is well needed.

[VivisPixels]

i've seen his interviews many years ago and you can see he's grown so much as a person and seems very honest with himself and more at peace

[minstinct]

Scooter Braun - immense respect for you bro. Hugely successful with integrity and a beautiful character. As an artist, I hope I find a music manager like you one day.

[tanarahdove]

The way he speaks about Justin is great 😢

[michaeladejareokubanjo]

I'd always hoped Scooter was goin' to discover me but looks like that's not goin' to happen 😔, I've always felt like no one can do it better than him

[jorge-ferreiro]

38:55 "I was lost and confused. I was depressed cause I had not direction" -- this is nuts and so relatabled to the time I was burned out. When u don't know where you are going, you feel empty, hopeless. So insightful interview <3
44:02 Jezz bezos "All I want is to evolve in my life".
45:50 david geffen on ithaca poem...
47:23 You are good enough. YOu don't need to prove anybody else.

[TrapThompson]

I wish this was more of a conversation and let’s of a quiz

[johnperryanco]

Love this channel very good content very inspirational

[banwomusic]

This interview really shows his passion and vulnerability

[TjCox]

Wow really really touching interview, will rewatch often for inspiration

[brandonestelle]

Thank you so much Foundr for your effort!

[Motiv_Motiv]

Protect your artist . Great wisdom and insight.

[amjedn]

People hate on this guy but he is the truth

[olofgustafs]

Your story was impressive. I hope your relationship with JB will last a long time, and for this, I think you should go beyond remembering your relationship with him and invest more in legal action, or promotion costs for JB, against those who repeat malicious insults against him. I like peach among JB's recent songs. Thank you for giving me precious memories and advice❤❤

[kevinwgoodman]

"The quiet conversations when someone is broken" - Scooter Braun | Mad love for you Scooter.

[DHANESHMUSIC]

Scooter is the man! Our paths will cross one day 🙏

[miggys]

It’s amazing how people can build empires and do such great things when they are the most unhappy with themselves and their lives. Thousands, if not millions, of people would trade places in a heartbeat with Scooter’s life yet you would never know this person was miserable.

Crazy how both rich and poor people could be as equally miserable and depressed smh wow

[loukbr_]

Love this thank you for getting him on it!

[kevinwgoodman]

Sorry for all the comments.. I am commenting as I watch! It's kind of like taking notes!

[cherylyoke]

I’d like to hear more from Scooter Braun.