Strategic Brand Design Workshop by Paul Zana

In 2021, I had the privilege of being invited by the International Trade Center in collaboration with the Uganda Ministry of Tourism and EIF to contribute to the Handicraft and Souvenir Development Project. My role involved conducting training sessions for handicraft producers, associations, and traders.

During the training, one of the key aspects I focused on was the power of branding in relation to the mind. I shared practical do-it-yourself (DIY) techniques, guiding participants through the entire branding process from start to finish.

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I remember that day, we need to do another one

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That microphone didnt get to used 😅😅😅😅