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Not selling your crochet items?? Here’s why 🤯 #crochetbusiness
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Keep reading for tips ⬇️
Listen… I’ve been there. You finally publish your crochet listings on Etsy or launch your website and *crickets* 🫣
It’s okay!! It’s a learning process. Here are some things you might not have considered…
1. Search Engine Optimization aka SEO
The way the internet currently functions is through search! You want to be using “keywords” to describe your products that people actually type into the search bar. You need to use they keywords EVERYWHERE. In you product titles, descriptions, about section, etc.
2. Urgency & Exclusivity
If you find that people are looking at your products, complimenting, and maybe even adding them to cart but not following through… then you have an urgency/exclusivity issue. You want there to be a sense that your items are so popular they will go quickly! Creating exclusive product drops on your email list, using words like “one of kind,” and always talking positively about your products are simple ways you can create the right vibe.
3. Confusing Marketing
Remember… many times the people seeing your marketing know NOTHING about you or your business. Tell a story! Be clear about who you are and what your expertise is. Communicate WHY people need your creations. And don’t oversell. Which leads to my next point…
4. Relationship building
Did you know the average customer interacts with a business 3-4 times before they make a single purchase?? That means building relationships and trust with your customer base is more important than ever! Instead of hoping people stumble upon your shop/website and buy your crochet the first time they see it have ways to engage with people that are low stakes. Free downloads, discount codes, Facebook community groups, and email lists are just a few ways you can connect with people that requires no money investment from them. If someone sends you a message/email, take that opportunity to connect with them!
Cheers to you and nailing those crochet sales!! Do these crochet shop tips help!? If you want more tips and guidance, check out my crochet business subscription right here on Instagram!!
#crochetbusiness #crochetproject #crochetshop
Listen… I’ve been there. You finally publish your crochet listings on Etsy or launch your website and *crickets* 🫣
It’s okay!! It’s a learning process. Here are some things you might not have considered…
1. Search Engine Optimization aka SEO
The way the internet currently functions is through search! You want to be using “keywords” to describe your products that people actually type into the search bar. You need to use they keywords EVERYWHERE. In you product titles, descriptions, about section, etc.
2. Urgency & Exclusivity
If you find that people are looking at your products, complimenting, and maybe even adding them to cart but not following through… then you have an urgency/exclusivity issue. You want there to be a sense that your items are so popular they will go quickly! Creating exclusive product drops on your email list, using words like “one of kind,” and always talking positively about your products are simple ways you can create the right vibe.
3. Confusing Marketing
Remember… many times the people seeing your marketing know NOTHING about you or your business. Tell a story! Be clear about who you are and what your expertise is. Communicate WHY people need your creations. And don’t oversell. Which leads to my next point…
4. Relationship building
Did you know the average customer interacts with a business 3-4 times before they make a single purchase?? That means building relationships and trust with your customer base is more important than ever! Instead of hoping people stumble upon your shop/website and buy your crochet the first time they see it have ways to engage with people that are low stakes. Free downloads, discount codes, Facebook community groups, and email lists are just a few ways you can connect with people that requires no money investment from them. If someone sends you a message/email, take that opportunity to connect with them!
Cheers to you and nailing those crochet sales!! Do these crochet shop tips help!? If you want more tips and guidance, check out my crochet business subscription right here on Instagram!!
#crochetbusiness #crochetproject #crochetshop
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