OTC Hearing Aid Legislation Won't Change Market Over Night, But May Encourage Earlier Treatment

The timeframe for making a decision to purchase a hearing aid can extend over several months or even years. Blake Cadwell of Soundly, discusses how this extended decision-making process is influenced by factors such as data, pricing, and market conditions. He explains how it is unrealistic to expect an immediate and drastic shift in the hearing aid market, implying that changes will likely occur gradually over time now that the OTC legislation has taken effect.

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