Essential Tips for Conducting Marketing Research with Kids & Teens | Murphy Research

Kids say the darndest things, which is why they are particularly intriguing research candidates. However, conducting research with kids ages 3-14 presents unique challenges and requires an understanding of some special caveats, in order to execute a successful project with readable results. Whether a qualitative or quantitative project, you must design the research to ensure the following three key elements:

1) Respondent Engagement.
2) Managing Content.
3) Who Are You Talking To and How?

More specifics here:

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