Associate Product Manager (APM) Mock Interview: Favorite Product

Watch our mock Associate Product Manager (APM) interview. Stephen asks Michelle (Yahoo APM, founder of APM Map) the classic favorite product question.

Chapters -
00:00:00 Introduction
00:01:33 Question
00:01:55 Answer
00:08:57 Goals
00:11:16 Types of users
00:11:56 Pain points
00:15:59 Possible solutions
00:17:53 Trade-offs
00:25:52 Interview analysis



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[gymnasticsbymima]

Ahh this is so exciting!! Thank you so much Stephen & the Exponent team for having me, and for sharing APM Map ❤️

[mekaylamoore]

I love these videos! Only thing is in real life the interviews are only 45 minutes and usually its more then just one question, so these answers in these videos seem to be too long and not realistic.

[TheNinjaBiker]

Just love the value that Exponent provides. Keep up the good work Stephen!

[rimshakhan]

This is so insightful. Not only it’s a great interview prep question, it also tells you how to actually think about a product.
Love how @michelle is soooo enthusiastic😄

[coolwaterz]

are product improvement questions really handled like a case study? these questions are usually asked midway through a 30 minute interview and not the bulk of an actual interview. while her format is good for a case study, my interview would be done before i even got midway through my answer using this format.

[arnabsharma]

Pretty good insights and awesomely structured. A quick question Stephen if you may; while we talk about pain points and address them to improve a product, is it alright to map the user journey and then work backwards to track in case there are any pain points in the journey. Then address those pain points as problems and sort of work around the solutions predicated on the goal - usage, engagement etc? Thanks In advance

[meenalmittal]

Thanks for all these videos. It's really helpful

[jatinpandya]

Hi, I'm the first Comment 🔥
Exponent is awesome !
Let's watch now!❤️

[OraNui]

I searched "Don't ask questions. Just consume product and then get excited for next products." and now I'm here.

[xephyr]

Please give more feedback after our guests speak ! We want to hear your judgment too. 🥰👍🏻

[richamisrasf]

Don't you the answer is a tad too long? I would think this question should have been wrapped in may be 10 to 15 minutes

[awesomeherbs]

All ways Best! Stephen, just a quick question - in PM interview I asked the interviewer, if he can share what inspires him working so long for in this company ? He said "its none of your business and you are asking irrelevant question". I explained the reason behind the question is to know more about company and team I am going to work with. But he said its out of scope. I felt its very rude reply from him. Did I ask something wrong? am I not suppose to know about company and team in the interview?

[maulanas.]

For this kind of question, does it need to be digital product? Can we explain about physical product?

[MinsToLearnIt]

I'm new to watching these sort of interview prep videos... Should she be reading off her notes that much? Is that an accepted practice?

[shipraagarwal]

Thank you for sharing this video Stephen! I had a specific question. For these type of questions, should I even be going through user segments, their unmet needs and then prioritize or should I answer it from a "my" perspective. What are the problems that my favorite product does not solve for me currently?

[chiranjitdey]

Can a fresher apply in a associate product manager role?

[chops]

Hi Stephen - great content! Random side question, what kind of webcam are you using? It’s crystal clear and super professional!

[yuejiang]

I like this series of video. Thank you. But for this one, I want to know whether the frequent motion of the interviewee will affect anything to her interview? Apparently she is standing and always moving in the screen. This is may distracting. And the bigger the interviewer’s screen, the more distraction will be.

[prernasingh]

PM career role is pulling my attention very hard but I am not sure if I can apply for it being a graduate in IT. I have also worked in Accenture as an Analyst for 4 years. Do I still need to pursue MBA in order to get shortlisted for interviews? It would really help if someone could guide me here :)

[agninandana]

not sure I would hire her. Being genuine is important and definitely need to improve on bringing genuine interest and excitement. its OK to not be excited and be nervous. Own it and dont mask it with fake smiles and fake excitements..