What is Marketing Today? With Seth Godin

Watch Seth Godin, Founder of The altMBA and author of "This Is Marketing" explain the purpose of marketing today.

Marketing is at the core of what we do. Marketing is the story you tell, who you're telling it to, and why people are going to buy your product or service.

A modern marketer is someone who isn't beholden to buying mass media; that's old-school marketing. The modern marketer is picking their slice of the micro-mediums and creating trust, attention, and connections.

Modern marketers need to figure out their "why." They need to identify what makes things better for the customers they serve. If you set that intention, it turns into a promise, which turns into a brand that matters.

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[SkyDigitalAgency]

When we figure out our WHY, why we want to market our “amazing product”, we will find out how we can bring the message to the audience which is the HOW Seth Godin mentioned. When we know our WHY, aka why we do what we do, we work smarter in all that we do. Even in marketing our product and services.

[arianarodriguezc]

Seeing who you're serving and figuring out how to make things better for THEM

[adebolaayodele]

you make things better by makin better things! Marketing, truly is story telling.

[rchaheen]

How do we build connection or grap's customer attention then if not by reaching out to them, and we must deliver the msg of why our product or service is amazing to the customer not why we want to do it 😏😏

[jkabanas]

this isn't really a "what is marketing, " more of a philosophy

[SycosenMerihem]

1:42 "You can't buy facebook..." What rock is this guy living under?