The END of Kylie Cosmetics...(the brand is in trouble)

Kylie Jenner just announced her new collaboration with Ulta at Target and the reaction is NOT good...

[CREDITS]

[Music] Kevin Macleod

[cgc]

contrast Kylies recent stick blush drop with Haileys blushes....I didn't even realize Kylies blushes dropped and I only ever saw her and paid influents talk about them. no one even paid attention to them. Haileys blushes haven't even launched yet and theyre already extremely popular, all over the internet and regular people are already saying theyre going to purchase them (im considering buying as well). the difference is really stark especially cause these two brands have pretty much the same target audience. Kylie needs to take a page from Haileys book!

[BaybeeWaddles]

I think kylie's makeup brand was only really valued by young teenage girls who were insecure based on the beauty standards she set. As we have all grown up, even if still insecure, we don't want to support someone pushing such terrible beauty standards.

[koaliia]

Kylie cosmetics has always looked cheap as hell. The brand wants to be luxury but it’s giving five and below. Everything that family does feels like a hollow cash grab

[Girl-Supersonicboy]

the Kardashians are finally losing their fame and they don't know what to do.

[withoutaname-um]

For me it’s not wanting to support anything this family is associated with. They are so shady, unethical, and display horrid disregard for anyone but themselves. Why would I spend my hard earned money on these grifting, lying, scamming people, when there are other companies out there. Who have better business practices, better products, and aren’t some celebrity cash grab.

[MatiasEzze]

I mean her brand was huge at some point but she seems so uninterested about everything. I don’t know how much passionate she was about her own brand. She was just the face of it.
That’s the difference between her and a self made brand owner. She just had everything at her disposal to beginning with. Never had to actually work for something.

[CCBabcd]

As a 30 year old woman even if she did have something I was interested in buying I wouldn’t want Kylie plastered all over my products

[winning]

I stopped buying cosmetics because of inflation and I can't afford the high end brands anymore. I went back to my high school brand's like covergirl and revlon and maybelline which are just as good

[dreamsatnight]

If you build your brand off of your own insecurity and make it also the insecurity of others, you're bound to fail at some point once those people wake up from your bs

[Genesisramseyy]

I don’t think anything will help revive her brand she’s not as liked as she once was …we all grew up, I used to like her in highschool but I’m 22 she does not interest me and her brand been known for years for being cheaply made the hype is over and that’s so 2016 we are almost in 2025

[mariaauroraramirez]

I’m just trying to be able to pay for food, gas, rent, insurance, and other bills before anything else. McDonald’s has turned to a luxury and buying chapstick is a treat. I’m not buying any beauty items from anyone in this economy.

[emily]

“I’d rather buy a Dr. Pepper lip smacker” damn coming for the jugular 😭😂😂😂

[shereemorgan]

Coty, needs to sue Kris Jenner! She scammed them to purchase Kylie cosmetics. Time for the Kardashians and Jenner's to go away, over them!

[Jcasilleri]

The problem was quality, the had something no one had before, a market before a product launch!!!! And they did nothing but scam customers with that retail power. So once the main factor died out, since their quality is trash, no one stood with their products… the send a very clear message with the quality of their products, and people heard them.

[pebbles]

People were literally more excited in that insta comment section about the possibility that target was releasing a pink basket lol

[BeantownMrs]

We aren't buying Kylie's Krap because we're wise to the KarJenner grift by now. We know better so we're doing better.

[GalaxyAnonn]

No, because I was genuinely excited thinkin' it was PINK collab- But when it ended up just being Kylie I just took the deepest sigh 💀✋🏾

[marcelinechan]

It's hilarious how they became popular in the first place.

[Safiatje_jaja]

I didn't even know she had a lip butter!😅

[Lauren-zxgx]

This is no different than the socialites from the 2000’s dropping in popularity and relevancy. Being an influencer doesn’t have any longevity. This isn’t new. Trends and fads are cyclical, and that includes socialite/influencer culture. If you have no actual skill or talent to fall back on then your days are numbered.