Explaining 60s Mod Fashion & Subculture

Hello dolls, 🌼
and welcome to "Explaining 60s Mod Fashion & Subculture"!
Join me on a trip through time back to London in the 1960s were a subculture shaped a decade.
In the early 1960s the mod subculte emerged amongst the youth. Influenced by the Beatniks and Beat music from the US and Jamaica the Modernists danced the night away in clubs all over London.
Enraging their parents with their short and colorful clothes this generation had a lot of disposable income that they eagerly spend on clothes by Mary Quant and her fellow Mod fashion designers.
A lot of women started working as shopgirls giving them a feeling of freedom and a glamourous sense of dressing up while the MOD boys rode arounf town on their scooters.
Bands like The Who and The Yardbirds emerged from this scene making music for Mods that for and all of those who wanted to be like them.
Movies like "Blow Up" or "Thank you very much" were widely successfull while the Who sang about "My Generation".

While being short lived the Mod Subculture had great influence on fashion, music and art and is still referenced in pop culture to this day. Modfashion has become a time capsule standing synonymously with London in the 1960s and a new generation of musician, artist and designers and influencing many to write and sing about. It’s well preserved in those tunes and the wonderful fashion referenced and replicated until today.

Sending you dolls the biggest hug, thank you for watching! 💌

All my lovin,
xx Emma 💌

Always remember that you are beautiful with & without makeup and that you don't need a lot of clothes to dress vintage! ⭐️

These are the websites I used to research this video:

⭐️ Hello dear dolls and welcome to my channel! My name is Emma Rosa Katharina and I'm making videos all about 1960s & 1970s fashion, makeup, music and pop-culture. I had a baby last spring and I'm uploading vlogs regularly sharing our life as a young family with you.So if you fancy the spirit of these long lost days I wanna welcome you to my world! On this channel, I upload videos every week surrounding topics such as vintage fashion, thrifting and all about the people that made the 60s & 70s so wonderful. So if you're looking for a little time travel back to the days of The Beatles, The Doors and the Rolling Stones I am happy to welcome you to my world! ⭐️

If you made it this far though my description box comment "This is my generation, baby" 💌

#60s #modfashion #60sfashion

[Wow_gurl]

I really enjoyed this video. Im a millennial that grew up in the late 90s. There was a resurgence of MOD fashion then. Keep up the cool videos.

[derekarnold]

I was a London Soho Mod from '64-66, It was an experience never to be forgotten. Saturday night at the The Last Chance and early Sunday morning at the Scene Club (temple of Mod). Certainly part of the experience was fuelled by amphetamines (blues) which helped keeping awake on a Saturday night/Sunday morning.

[saulemaroussault]

This is my generation, baby !

I’m rewatching Bewitched (it was a comfort series when I was little) and seeing the fashion evolve as the years pass is fascinating. Some episodes focus on the trends of the time (often to criticise them) and it’s a great insight.

[jamesnock]

With the britpop scene in mid 90's britain, there was definately a resurgence of a type of mod style and attitude with clothes and hairstyles. A few of the bands of the era had mod influences and took certain elements of mod style in to how they looked and presented themselves, so being young at that time you wanted to look like the bands you were in to. I can remember a group of us walking down the street at the time with moptop hair and wearing fitted retro clothing, and hearing a chap say there's all these 60's looking people about everywhere!!. It was sort of a mixture of elements of mod and the football casual subculture look, at least for the male's anyway.🙋‍♂️

[dandy]

My parents were Mods, they met in 62 and I was born a couple of years later. I grew up with the music and fashion and become a Mod myself in the later 70s in the revival. Today I still call myself Mod, I ride a Vespa and have the Parka I had back in the day. When they say its a lifestyle it really is. Being born into it, growing up with it and sure as eggs are eggs I'll be laid to rest in my suit and Parka.

[NorbieGontheMic]

Thanks for making and sharing your video.

I was part of "The Mod" subculture in London. I was a Mod who rode a motorcycle, because of my love and speed for them. However, I'd dressed as a Rocker when riding my motorcycle to travel to work, and just riding around London for pleasure. I'd dressed as a Mod when hanging out with other Mods {driving the Learner's Scooters - Vespas and Lambrettas}, and when nightclubbing.

[maya-gur]

Your jacket is the perfect mod jacket! I've been loving your deep dive videos.

[Suite_annamite]

Born in 1953, *my mother* is very much a 60's mod in terms of her personal tastes and overall style:
she basically *looks like France Gall but with black hair!*

[mrnobody]

My initials are still in the back wall of Hamleys Wardour Street since 1978 when I was a MOD and still am at heart . I lived on Carnaby Street lol great vid thanks ❤🇬🇧

[tonylyons]

Yes I was a mod from london in the 60s. The only bit that is wrong is it was the mod culture that moved into the Dandy style not the Teddy boys..The Teddy boys were more old fashion & they became Rockers . Rockers were the opposing culture to the MODS . They were into motorbikes and 50s Rock n roll but in the end the mods took over as the music of the who and the kinks became mod orientated bands along with beatles the small faces and Rod Stewart 1st started singing.. thanks for the video 👌

[RitaStefanko]

THSNK U SM!! That was so informant I had the idea for a swinging 60s theme for my schools homecoming dance but wanted more background information and a better idea of the culture before I proceeded!

[andreapardo]

"This is my generation" 🇬🇧 So fascinating! Thank you for another installment of this series. ❤️ I’m learning so much!

[surreygirl]

We were middle class and worked hard and bought clothers mini skirts ski pants trousers green parker coats suits we had nice scootors went to brighton and london went to dance clubs great days i miss my friends

[ntho]

Hi! great job on the video, but at 3:36 you are showing a picture of the Whisky A Go Go in West Hollywood/Los Angeles. Johnny Rivers had a residency there when it opened (January 1964) and recorded a live record during that time.

[johnparker]

I don't know which was louder, next doors reno's or your jacket when you dared to move. Nice photo's. Good to see shots I haven't seen before.

[rcas]

Early mod males were recognisable by certain items of clothing: hush puppy shoes, blue nylon macs, Fred Perry shirts, pork pie hats, Levi 501 jeans and the parka, some of which were also worn by the girls. A tonic, mohair suit was also a requirement if one could afford it.

[shorelineboy]

It was a great time, I remember first going to a London club at 15 years old, in 1964, it was a brilliant time. I remember going up west from Hampshire and the club got raided police checking on kids ages all the white kids really stood out in our mod clothing and were questioned and taken away if you were under age, I was lucky, I managed to move about and never got pulled. This was the start of my many many trips up west at the weekends going to many clubs, tiles, flamingo, alphabet, etc etc. also often went to clubs on the coast, all-nighters blocked, looking good and bloody loving it😎

[patrickfoley]

Brilliant Emma .... thank you so much for sharing....your video is so informative...please keep up the good work ....and look forward to seeing your next video

[pauliesk.]

Almost appropriate your neighbours were 'modernising' their apartment while making this! Great video: really interesting and well researched.

[ginaferracini]

Cool video! Love how you talk about the 60s fashion and show the clips. 💛