Brand Value | What is brand value? | StudySmarter

In this informative marketing YouTube video, we explore the concept of brand value and its significance in the business world. Brand value is the intangible monetary worth of a brand, serving as a valuable asset. We delve into the notion of brand value proposition, which represents a company's value proposition to its target consumers. Furthermore, we examine the distinction between brand value and brand equity, with the latter denoting a brand's ability to captivate customer attention and preference. By highlighting the advantages of high-value brands, we demonstrate how they gain a competitive edge over their rivals.

🎓 StudySmarter is the #1 all-in-one learning app that makes studying and exam prep simple and effective! Create flashcards and notes in record time, access study materials & textbooks, and get a study plan. Access to all the study materials and features on the StudySmarter app is 100% free!

– – – –

📱 StudySmarter is recommended by Apple & Google:

Our ALL-IN-ONE study app gives you:

» Flashcards
» Quizzes
» Lecture Notes
» Study Notes
» Exam Mockups
» Study Guides
» Study Planner
» Textbooks
» Textbook Solutions
» Study Reminders
» Study Groups

94% OF STUDYSMARTER USERS ACHIEVE BETTER GRADES WITHIN NO TIME!

💙 Follow us on social media for the latest news and study tips:

#studysmarter #brandvalue #marketing