Google Ads Demand Gen Campaigns

Demand Gen campaigns are the most recent addition to the Google Ads lineup. They're a replacement for Discovery Ads and are rolling out to all ad accounts over the next few months. In this video, we'll give you a walk through of the setup process and talk about how you can get started testing Demand Gen campaigns in your account.

1:28 - Selecting a Campaign Objective for Google Ads Demand Gen Campaigns
2:34 - Campaign Settings in Demand Gen Campaigns
3:25 - Choosing a Campaign Goal & Bidding Strategy
5:19 - Budget & Date Settings
6:00 - Location and Language Setting Suggestions from Google
7:02 - Device Targeting Options in Demand Gen
7:59 - Ad Group Level Settings
8:24 - Selecting Audiences for Demand Gen Campaigns
9:35 - How to Create a Custom Audience for Your Demand Gen Campaign
11:19 - Introducing Lookalike Audiences Work in Google Ads
14:00 - A Quick Note About Optimized Targeting
14:47 - Overview of Ad Formats for Demand Gen Campaigns

#googleadsdemandgencampaigns #googleadsdemandgen #googledemandgencampaigns
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[adderlyacevedo]

Great video! Thanks for the clear explanation!!

[JohnBrown-wqff]

Thank you. Looking forward to the Lookalike Audience video

[ofas]

thanks for this amazing channel best of luck

[Ads_By_Dany]

Lets say we are running a Carousel Ad, regarding the Final URL that we must add in the AD level, can we use the same URL that we are using in the Carousel Cards or it must be different?
Because, I can see that it was showed twice.

[nandanmano]

When to use display and when to use demand gen campaign? Let’s say If I have lead based business should I go with display campaign or demand gen campaign?

[armandosilva]

I had mixed results with this campaigns, when it started 5% o 2% looks like, the first days as a learning phase it bring good conversions and low specific traffic, however after de second day everything become worse, the spend increase dramatically, the traffic too, but the conversions decrease almost to zero, and I had to stop at the 4 day because it drains my budged with no more convertions.

[AndrewScarella]

Hi, thanks for the video. I am not seeing the difference between a lead gen campaign, and a regular search campaign where the objective is leads set to maximize conversions. Is there something I am missing?

[Paddlesgoesdigital]

great video! Unfortunately I cannot select Conversion Value within the Demand Gen Campaign. All my other campaigns are set to conversion value but still this is not clickable in the demand gen settings. Do you know why?

[dasoultaker]

Could demand gen be used just for retargeting?