BREAKING: Google LIED About Email Deliverability

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Why are your cold email open rates tanking? Email giants like Google and Microsoft are making changes that hurt deliverability, costing businesses millions. I’ll reveal why you should stop using one-click unsubscribe links, avoid common domain forwarding mistakes, and be mindful of words that trigger spam filters. Plus, I’ll share tips to boost your open rates and keep your emails out of the spam folder. Don’t miss out on these crucial strategies to keep your cold email campaigns effective!

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00:00 - The Cold Email Crisis
00:48 - The Truth About Unsubscribe Links
03:23 - Domain Forwarding Issues
06:16 - Spammy Words and Phrases
09:58 - Tips to Improve Open Rates
13:43 - Final Advice and Call to Action
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This is gold, man! Thanks so much.

I am currently setting up a campaign for a client, and we tested and discovered we were going to have close to zero response rate. Outlook servers completed blocked our emails and then I did some research and found some of the issues. This video touched on some but learnt some few additional tricks to test.

Here are additional things I discovered that helped though (for the outlook issue):

1. Maintain 60:40 text to HTML ratio
2. Avoid CAPS, BOLD, and Exclamation marks
3. Don't enable open tracking

What do you think Jay?

P.S. I use Instantly for sending out the emails.

growwithsanti
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I'm just going to start cold calling lol. This sh*t is changing on a weekly basis as far as what to do and what NOT to do. As soon as I have a system set up, I have to change it. It's exhausting haha

JuanCarlos-ot
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Wow, this is a huge revelation! It's so interesting to see how misinformation can impact email deliverability.

Abhinayanagarajan-xp
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Jey Fledman lol. Thank you for this work Jay!

rohitpaniker
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Make a "How to sell course" like Cold email and Cold call. Those 2 course just change my life.

SanTho-ngbb
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So how much domain pointing at primary domain is safe

majidch
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Great content as usual. We little people need to band up to defend against tech giants.

cirtey
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thank you, great info, as always! quick mention, mailmeteor flagged the word "get". Really? I can't use "get"? That just seems really, really cumbersome.

HighLevelNinja
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You cannot do the multiple domain thing that would destroy your SEO for that site...why not have a redirect page like will redirect in 3 seconds would that not be better than a 302 etc?

timm
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3:27 wait a minute... I've never heard of this trick "domain forwarding". Why would it be a bad idea to send emails from my primary domain? I've been doing this since starting my affiliate marketing journey. I'm not a big company with hundreds of employees. Does this apply to me? Thanks Jay!

binauralfortune
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I have instantly, for some campaigns we forgot to tick the box: sent text only (no html) and all those recipients received an email with an instantly link in the subjectine! I was in shock. (Too bad I can’t share the image)

zoubidachedra
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For the domain forwarding, if we clone our main site 100 times for example (even just the homepage), won't we be in danger of duplicate content penalty by G once all these website are indexed? Definitely don't want to mess with SEO that has been been done on the website. Any thoughts?

MatthewBrandow
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For anyone watching... after I stopped watching and copying what this guy's videos; my open rates got up to 96% and positive reply rates are sitting at a nice 18 - 24%. Idk if it was a coincidience or not. This stuff in this video is good, hes a good source for cold email news. All that matters is that you don't send to giant lists. Split your campaigns and personalize the email, never send to a list of over 500 contacts, if your list is bigger, split it and niche the personalization.

wantrapreneur
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hey guys, am I lost or as I check, the kloning of the websites would cost you about $100/month with needed Go High Level subscription??

EliasAndreasson-uz
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I never used the ubsubscribe link. Knew that wasn't gonna be good for cold email.

brazenautomation
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Would forwardign all domains to a linkedin profile instead be safer?

DannyVega
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how many domains are too many to auto-forward would you guess? I currently have 6 domains auto-forwarding to mine. Thanks!

carolinelawrence
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Dont all these services like instantly forward the domains?

anthonyrude
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Hey Jay, are domains from Porkbun still safe to use for cold emails? How's the deliverability compared to other domain providers?

katenicolecastro
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Hey Jay, You mentioned your mailbox set-up service in the decsription. Do you have a link as I cant see it in the video description? Cheers

CarrotsNotSticks