Demand Generation Framework

Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program. Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this demand generation framework include:

Prepare
Define
Strategy
Technology
Programs
Measure


Within each stage there are a series of essential activities that need to be performed to ensure alignment between all of your demand generation programs in order to generate quality leads for the sales team.