A16z Growth Expert On ChatGPT Ads, Impact of AI On SEO & More

Is AI really the future of marketing?"

Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the AI-powered era.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[manishkarjol]

This is such an awesome episode, packed with insights. Always fun consuming stuff from Andrew (timeless indeed)

[JoostHoogstrate]

.. next level Account Based Marketing: every account an app

[nanaboakyeoseitutu]

What was the name of the software mentioned at @16:37 hyper?

[winkletter]

I wonder if they've seen WebSim, yet.

[unmiss-com]

Great video Kevin! Here are the key takeaways:

-Lazy Image Optimization
-Overlooking Crucial Indexing Options
-Relying on Imported Customer Feedback
-Poor Internal Site Structure
-Cookie Cutter Product Descriptions
-Missed Opportunities with Subcategories
-Neglecting Site Performance
-Ignoring Mobile Optimization

Thanks for the insights.