[ PPC Hacks ] Keyword Isolation - Lower Your Amazon FBA ACOS

00:00 - Keyword Isolation Introduction
0:16 - Question in Comment (High performing but costly)
0:53 - Answer WalkThrough Search Terms
2:27 - Campaign Structure // Acos Targets
3:32 - Broad Match Keyword
4:00 - Phrase Overall Output
4:20 - Negatively Target Phrase & Create New Campaign
4:55 - Keyword Targeting // Phrase Match Campaign
5:35 - Isolate A Keyword for a Campaign

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:

Other Social Media links:

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[danielsouza]

OMG This is so cool !!!
I will have to re-watch this video 100 times to full understand and try to make a correlation with my keywords and newbie strategies...LOL

[Bodycomp]

Best channel, my favorite channel for Amazon

[asteriskollc]

Hello! what happened to “never negate a good keyword?“ I thought that you most avoid that. thank you

[RichHandsome]

Great video. Can you please make a video on weather to contact suppliers on by one or to post a RFQ and let suppliers contact me ? My first product I'm trying to source only 20 factories could build on Alibaba and out of those 2 of them might be able to do it and they're taking forever to reply.
I'd appreciate this

[RichHandsome]

With in 1000 of all Beauty! Damn that must feel good!

[talkto]

I liked your videos and waiting for new uploads. You are my best teacher.

I have a question that if we put the bleeding relevant keywords in negative is it will hamper the organic ranking for these keywords??

[hanzenmui]

Are you selling through FBM aswell? Looks like it’s sold by and shipped by Momstir

[contactaquarios]

Hello, what requirements are for uploading 360° view?

[Bodycomp]

Could it be possible someone clicks on a brand registered listing and clicks report incorrect product information and all of a sudden you have issues with your listing like missing pictures etc?

[hussain_ahmed]

Why did you negate "gift set for mom" in negative phrase instead of negative exact? Please explain this.

[hwayoung]

When everyone first uses Amazon PPC, they tell them to use long-tail keywords and gap keywords that competitors do not use. But such keywords are not related to my product, and the search volume is too low (15 to 90). Should I still use these keywords? Or should we use a strategy of high bidding price for highly relevant keywords? This method raises my acos. I have no profit after all. What should I do? My English is not good enough. Please understand.