Creating predictable revenue from outbound sales

How to create predictable revenue from outbound sales! Snowflake's Global VP SMB Sales, Marc Wendling talks to Ryan Reisert, Brand Ambassador @Cognism about Snowflake's journey from series C to IPO.

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TIMESTAMPS
00:00:00 Marc Wendling's career journey
00:16:36 Stages of growth defined
00:18:10 Stage 1 - Vision
00:21:35 Stage 2 - Growth at all costs
00:42:43 Stage 3 - Yield
00:53:11 Stage 4 - IPO
00:58:20 How did you get manager level buy in?
01:01:31 From an enablement perspective, what did they do to support sales at Snowflake to help drive the 4 Cs?
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#coldcalling

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